Brandwatch Listen vs MentionWatch
Brandwatch Listen
brandwatch.comMentionWatch
mentionwatch.comSide by side
| Figure | Brandwatch Listen | MentionWatch |
|---|---|---|
| Price from | — | $29/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 3 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 7.5 (#57) |
| Spec score · AI Social Listening Tools | 7.9 (#11) | 7.8 (#15) |
| Intended users | Brandwatch positions its social media management suite for social media managers and content marketers, including teams that want to monitor their brand. | MentionWatch describes its audience as solo founders and small businesses, and its analytics page also names founders, creators, marketers, and small teams. |
| Purpose | Listen monitors online conversations about brands, products, and competitors to surface trends in real time. | MentionWatch monitors social media mentions to help businesses track sentiment and protect their brand reputation. |
| Sentiment analysis | Yes | Its AI tags posts as positive, negative, or neutral, and users can manually adjust a post’s sentiment in the dashboard. |
| Support | Brandwatch offers product help through its Help Center, Academy courses, and user community. | The FAQ directs users to its support team and lists [email protected] for privacy questions. |
Plans
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.
MentionWatch
MentionWatch is a web service for monitoring social media mentions and analyzing sentiment to help businesses track brand reputation. Its listed networks are YouTube, Instagram, TikTok, X/Twitter, and Facebook. It can also track competitor mentions. Users can filter results by platform, sentiment, or keyword and download CSV data. Notifications include instant email alerts and webhooks for Slack, Discord, or custom integrations; alert rules can use sentiment and reach thresholds such as account impact, views, or followers. The 14-day trial includes 80 mentions, one keyword or hashtag, and three months of history. Starter costs $29 a month, billed monthly, with up to 3,000 mentions a month, three keywords or hashtags, a 24-hour scan cycle, and three months of history. It covers YouTube, Instagram, TikTok, and Twitter. Growth costs $79 a month, billed monthly, and includes up to 16,500 mentions a month, eight keywords or hashtags, and a 12-hour scan cycle, adding Facebook. Each cycle captures up to 20 latest TikTok videos and 35 latest posts on other supported platforms.