Brandwatch Listen vs Synthesio
Brandwatch Listen
brandwatch.comSynthesio
synthesio.comSide by side
| Figure | Brandwatch Listen | Synthesio |
|---|---|---|
| Price from | — | $0.01/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 8.5 (#9) |
| Spec score · Social Media Monitoring | 7.9 (#8) | 7.8 (#12) |
| Spec score · AI Social Listening Tools | 7.9 (#11) | 7.9 (#14) |
| Coverage | Brandwatch says Listen draws insights from 100 million online sources. | The site states that its platform includes more than 800 million social sources, including Chinese data. |
| Founded | 2007 | 2006 |
| Headquarters | London, United Kingdom | New York, Paris, London, Singapore, Brussels, Mexico, and Dubai |
| Integrations | Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed. | Its privacy policy names Google, YouTube, X/Twitter, Meta and Reddit APIs; integrations can require API keys and Synthesio says it does not store third-party passwords. |
| Security | Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. | Synthesio's API supports creating and revoking OAuth 2.0 tokens associated with user permissions and managing users and their permissions. |
| Sentiment analysis | Yes | Yes |
| Support | Brandwatch offers product help through its Help Center, Academy courses, and user community. | The company offers expert consultation, supported sourcing and setup, customized reports, and advisory services as service options. |
Plans
Synthesio
- Synthesio (Capterra listing)$0.01 a month
- Synthesio (TrustRadius listing)$1,200 a month
- Custom Synthesio planPriced on request
- DIY Platform AccessPriced on request
- On-Demand ActivationPriced on request
- Platform Access + ServicePriced on request
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.