Brandwatch Social Media Management vs Metricool
Brandwatch Social Media Management
brandwatch.com
Metricool
metricool.comSide by side
| Figure | Brandwatch Social Media Management | Metricool |
|---|---|---|
| Price from | — | $20/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 6 |
| Spec score · Social Media Management Tools | 7.8 (#68) | 9.4 (#2) |
| Spec score · Social Media Management - Enterprise Software | 7.8 (#13) | 9.1 (#1) |
| Spec score · Social Media Management - Midmarket Software | 7.8 (#19) | 9.2 (#3) |
| Analytics level | custom | basic |
| Approval workflow | Yes | Yes |
| Integrations | The product page says integrations include tools for employee advocacy and user-generated content, and its network coverage page describes a Salesforce Service Cloud integration for routing customer cases. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Social inbox | Its customizable cross-channel inbox covers Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube, with automated rules and audience profile cards. | Inbox centralizes messages and comments from connected networks. |
| Support | Brandwatch provides a customer support link and Help Center from its site. | Metricool says real people provide help through its support channel. |
| Supported networks | Facebook,Instagram,X (Twitter),LinkedIn,TikTok,WhatsApp,YouTube,Google,Pinterest | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Plans
Brandwatch Social Media Management
- Social Media ManagementPriced on request
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Brandwatch Social Media Management
Brandwatch Social Media Management has no write-up on Specifiction yet; its figures are above.
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.