Brandwatch Social Media Management vs Sprout Social
Brandwatch Social Media Management
brandwatch.com
Sprout Social
sproutsocial.comSide by side
| Figure | Brandwatch Social Media Management | Sprout Social |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Social Media Management Tools | 7.8 (#68) | 9.0 (#11) |
| Spec score · Social Media Management - Enterprise Software | 7.8 (#13) | 8.3 (#9) |
| Spec score · Social Media Management - Midmarket Software | 7.8 (#19) | 8.2 (#17) |
| Analytics level | custom | basic |
| Approval workflow | Yes | Yes |
| Integrations | The product page says integrations include tools for employee advocacy and user-generated content, and its network coverage page describes a Salesforce Service Cloud integration for routing customer cases. | Advanced includes the Sprout API and Helpdesk integrations |
| Social inbox | Its customizable cross-channel inbox covers Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube, with automated rules and audience profile cards. | Yes |
| Support | Brandwatch provides a customer support link and Help Center from its site. | Support resources include Help center, FAQs and System status |
| Supported networks | Facebook,Instagram,X (Twitter),LinkedIn,TikTok,WhatsApp,YouTube,Google,Pinterest | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Brandwatch Social Media Management
- Social Media ManagementPriced on request
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Brandwatch Social Media Management
Brandwatch Social Media Management has no write-up on Specifiction yet; its figures are above.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.