BrightLocal Reputation Manager vs Broadly Reputation
BrightLocal Reputation Manager
brightlocal.comBroadly Reputation
broadly.comSide by side
| Figure | BrightLocal Reputation Manager | Broadly Reputation |
|---|---|---|
| Price from | $41/mo | $79/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 3 | 3 |
| Spec score · Local Marketing Software | 8.5 (#3) | 8.3 (#7) |
| Spec score · Online Reputation Management Software | 8.4 (#17) | 8.3 (#18) |
| Headquarters | Brighton, United Kingdom | Boca Raton, Florida, United States |
| Purpose | Reputation Manager gathers customer reviews, helps businesses request feedback, monitors mentions across more than 80 sites, and lets users showcase reviews on their websites. | Reputation AI helps businesses collect more reviews, respond faster, and understand customer feedback from one place. |
| Review requests | Users can invite customers to review through branded email, SMS, QR codes, and in-store campaigns. | Broadly says businesses can automatically request reviews by text or email after a job or appointment. |
| Support | BrightLocal describes its support as human and expert, with a global team available around the clock. | Broadly says it provides support by phone, email, and chat, with a dedicated account team for each customer. |
Plans
BrightLocal Reputation Manager
- Grow$65 a month
- Track$41 a month
- Manage$54 a month
Broadly Reputation
- Standard$79 a month
- Pro$89 a month
- PremiumPriced on request
In their own words
BrightLocal Reputation Manager
BrightLocal Reputation Manager helps businesses collect, monitor, answer, and display customer reviews. It gathers reviews from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms. Users receive new-review notifications, reports, and real-time alerts about negative feedback. Review invitations can go out through branded email, SMS, QR codes, or in-store campaigns, with automation available. Users can answer Google and Facebook reviews in BrightLocal; for other sites, it provides a link to the listing. Dashboard AI assistance can draft replies, and customizable review widgets can be added to websites without coding. The Grow plan covers one location and includes monitoring, responses, requests by email, SMS and in-store campaigns, and a website widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). The paid service has no free plan, but offers a 14-day full-access trial without a credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.
Broadly Reputation
Broadly Reputation helps businesses collect reviews, respond to them, and follow customer feedback from one place. Businesses can automatically request reviews by text or email after a job or appointment, and monitoring alerts help track review activity. Its AI Reputation Specialist generates responses to Google and Facebook reviews, flagging sensitive replies for approval before posting. Standard includes review management on Google and Facebook for $79 a month; Pro costs $89 a month and adds AI-generated responses. Premium automates review requests and responses, with price not listed. Broadly also highlights Social Media Manager, Local SEO, and Web Chat. Social Media Manager consolidates content for Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn. Local SEO updates business information across more than 40 listings, including Google, Facebook, Amazon Alexa, Foursquare, Yellow Pages, MapQuest, Siri, and CitySearch. The service is available on Android, iOS, and web. Broadly describes its audience as local businesses, including home services, auto services, dental, legal, and pet services.