BrightLocal Reputation Manager vs TrueReview
BrightLocal Reputation Manager
brightlocal.com
TrueReview
truereview.coSide by side
| Figure | BrightLocal Reputation Manager | TrueReview |
|---|---|---|
| Price from | $41/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 9 |
| Spec score · Local Marketing Software | 8.5 (#3) | 8.2 (#11) |
| Founded | 2009 | LinkedIn and the company’s About page state that TrueReview was founded in 2019 by brothers Mikael and Alex Edwards. |
| Free plan | No | No |
| Headquarters | Brighton, United Kingdom | Miami, Florida, United States |
| Included locations | 1 | 1 |
| Review monitoring | The product brings reviews into one place, sends new-review notifications, provides reports, and offers real-time negative-feedback alerts for reviews on 80+ niche sites. | A unified dashboard monitors reviews from connected review sources and tracks rating trends. |
| Review widgets | Users can embed reviews on their websites without coding and customize the widget layout. | Yes |
Plans
BrightLocal Reputation Manager
- Grow$65 a month
- Track$41 a month
- Manage$54 a month
TrueReview
- Starter$29 a month
- Small Business$59 a month
- Premium$179 a month
- Starter$49 a month
- Small Business$99 a month
- Premium$299 a month
- Starter$348 a year
- Small Business$708 a year
- Premium$2,148 a year
In their own words
BrightLocal Reputation Manager
BrightLocal Reputation Manager helps businesses collect, monitor, answer, and display customer reviews. It gathers reviews from more than 80 sites, including Google, Facebook, Yelp, Trustpilot, TripAdvisor, OpenTable, Yellow Pages, BBB.org, Foursquare, and industry-specific platforms. Users receive new-review notifications, reports, and real-time alerts about negative feedback. Review invitations can go out through branded email, SMS, QR codes, or in-store campaigns, with automation available. Users can answer Google and Facebook reviews in BrightLocal; for other sites, it provides a link to the listing. Dashboard AI assistance can draft replies, and customizable review widgets can be added to websites without coding. The Grow plan covers one location and includes monitoring, responses, requests by email, SMS and in-store campaigns, and a website widget. It costs $65 a month billed monthly, or $584 USD billed annually ($49 / mo). The paid service has no free plan, but offers a 14-day full-access trial without a credit card. SMS requests use credits, and in-app replies to Google and Facebook reviews are limited to 350 characters.
TrueReview
TrueReview has no write-up on Specifiction yet; its figures are above.