Builder Prime vs Hyphen CRM

Builder Prime is a business management platform built for home improvement companies, including residential and commercial contractors. It covers lead tracking, automated follow-up, SMS and email marketing, estimates, proposals, contracts, job costing, production, payments, and reporting. Its CRM tracks leads and customers and automates communications. Users can create branded estimates and proposals with digital signatures and price book functionality. Production tools include GPS time clocks, work orders, subcontractor management, and scheduling. The service supports electronic invoicing, in-app credit card and ACH payments, and QuickBooks invoice syncing. Listed integrations include QuickBooks, CompanyCam, GreenSky, HomeAdvisor, Angi, Wisetack, Aircall, RingCentral, Hover, Eagleview, Zapier, and ProVia. It is available on web, Android, and iOS. A 14-day trial requires no credit card. The platform fee is $300 per month, with core users at $60/user/mo and field users at $10/user/mo; seats and add-ons are priced separately. SMS is an optional $200 per month plus $0.03 per message.

Hyphen CRM is a cloud-based customer relationship management system tailored to home builders and their relationships with homebuyers and real-estate agents. It can pull contact information from a builder’s website, then help teams add notes, log calls, send emails, and manage sales and marketing tasks. Activity timelines show dates and steps in new-home sales and marketing processes so teams can track prospects. Campaign management supports newsletters, email communications, and drip campaigns, with templates for personalized messages. Reports show who opens and clicks emails and campaigns, plus traffic, source, and influence information segmented for homebuyers and agents. Hyphen CRM integrates with Hyphen HomeFront Sales and BRIX Sales; its product page also lists lead generation and integration with Hyphen HomeSight visualization software. Hyphen University provides online training videos in real time and on demand. The CRM is available on Android, iOS, and the web. Hyphen Solutions was founded in 1999 and provides software for the residential construction industry. Pricing is on request: the product page invites prospective customers to request a demo and speak with sales.