Builder Prime vs Smarfle
Builder Prime
builderprime.comSmarfle
smarfle.comSide by side
| Figure | Builder Prime | Smarfle |
|---|---|---|
| Price from | $300/mo | $19/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Construction CRM Software | 8.4 (#4) | 7.8 (#15) |
| Headquarters | Broomfield, Colorado, United States | Orlando, Florida, United States |
| Integrations | Listed integrations include QuickBooks, CompanyCam, GreenSky, HomeAdvisor, Angi, Wisetack, Aircall, RingCentral, Hover, Eagleview, Zapier, and ProVia. | The maker lists native integrations including Stripe, Twilio, Resend, Google, Claude, and DataForSEO, along with API access and webhooks. |
| Security | Builder Prime says it uses encryption and other security measures where reasonable and appropriate and limits employee access to legitimate business functions. | Smarfle says it uses row-level security on every table, encrypted connections, granular permissions across five role types, and separates each business’s data. |
| Support | The company describes proactive support and offers complimentary onboarding calls with specialists. | Smarfle says email or in-app chat reaches its Orlando team, most requests are answered the same day, and the founder handles after-hours support. |
Plans
Builder Prime
- 14-day free trialFree
- Builder Prime platform$300 a month
- EnterprisePriced on request
Smarfle
- Solo$19 a month
- Starter$99 a month
- Professional$199 a month
- Business$349 a month
In their own words
Builder Prime
Builder Prime is a business management platform built for home improvement companies, including residential and commercial contractors. It covers lead tracking, automated follow-up, SMS and email marketing, estimates, proposals, contracts, job costing, production, payments, and reporting. Its CRM tracks leads and customers and automates communications. Users can create branded estimates and proposals with digital signatures and price book functionality. Production tools include GPS time clocks, work orders, subcontractor management, and scheduling. The service supports electronic invoicing, in-app credit card and ACH payments, and QuickBooks invoice syncing. Listed integrations include QuickBooks, CompanyCam, GreenSky, HomeAdvisor, Angi, Wisetack, Aircall, RingCentral, Hover, Eagleview, Zapier, and ProVia. It is available on web, Android, and iOS. A 14-day trial requires no credit card. The platform fee is $300 per month, with core users at $60/user/mo and field users at $10/user/mo; seats and add-ons are priced separately. SMS is an optional $200 per month plus $0.03 per message.
Smarfle
Smarfle is a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and growth. It is tailored to 56 business types across field service, professional services, and appointment-based work. Teams can create work orders, assign technicians, track status, upload field photos, and schedule recurring jobs. Its AI receptionist can answer calls with business context, book appointments, send confirmation texts, or transfer callers to live support; it can run 24/7 or after hours. Directory Leads lets a business review a job and ZIP code, then pass on a quote request for free or accept it at a flat per-lead price. The browser-based app works on iPhone, Android, and desktop, and supports offline entry that syncs after reconnection. Plans start at $19/mo and include a seven-day trial without a card. Plans are month-to-month and cancellable anytime. Metered charges are separate: SMS is $0.03 per message, email $0.01 per email, Voice AI $0.25 per minute, and Stripe Connect payments carry a 0.5% platform fee.