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SPECIFICTION
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Smarfle

smarfle.com

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Spec score 7.8 #15 of 41 in Construction CRM Software

What it is

Smarfle is a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and growth. It is tailored to 56 business types across field service, professional services, and appointment-based work. Teams can create work orders, assign technicians, track status, upload field photos, and schedule recurring jobs. Its AI receptionist can answer calls with business context, book appointments, send confirmation texts, or transfer callers to live support; it can run 24/7 or after hours. Directory Leads lets a business review a job and ZIP code, then pass on a quote request for free or accept it at a flat per-lead price. The browser-based app works on iPhone, Android, and desktop, and supports offline entry that syncs after reconnection. Plans start at $19/mo and include a seven-day trial without a card. Plans are month-to-month and cancellable anytime. Metered charges are separate: SMS is $0.03 per message, email $0.01 per email, Voice AI $0.25 per minute, and Stripe Connect payments carry a 0.5% platform fee.

Spec sheet

Product
Smarfle describes itself as a CRM and marketing platform for local service businesses to manage clients, jobs, invoices, teams, and growth in one place.Read 29 Sep 2026 · smarfle.com
Audience
The platform is tailored to 56 business types across field service, professional services, and appointment-based businesses.Read 29 Sep 2026 · smarfle.com
Free plan
NoRead 20 Sep 2026 · smarfle.com
Integrations
The maker lists native integrations including Stripe, Twilio, Resend, Google, Claude, and DataForSEO, along with API access and webhooks.Read 29 Sep 2026 · smarfle.com
Security
Smarfle says it uses row-level security on every table, encrypted connections, granular permissions across five role types, and separates each business’s data.Read 29 Sep 2026 · smarfle.com
Support
Smarfle says email or in-app chat reaches its Orlando team, most requests are answered the same day, and the founder handles after-hours support.Read 29 Sep 2026 · smarfle.com
Headquarters
Orlando, Florida, United StatesRead 28 Sep 2026 · smarfle.com
AI receptionist
Its AI receptionist can answer calls using business context, book appointments, send confirmation texts, and transfer calls to live support; it can run 24/7 or after hours.Read 29 Sep 2026 · smarfle.com
Founder and location
Smarfle identifies Ihor Lavrenenko as its founder and says it is built in Orlando, Florida.Read 29 Sep 2026 · smarfle.com
Job management
Users can create work orders, assign technicians, track job status, upload field photos, and set recurring jobs.Read 29 Sep 2026 · smarfle.com
Lead generation
Directory Leads offers quote requests at a flat price per accepted lead, and businesses can review the job and ZIP code and pass for free before accepting.Read 29 Sep 2026 · smarfle.com
Mobile access
The maker says its browser-based app can be added to a phone home screen, supports offline entry that syncs on reconnection, and works on iPhone, Android, and desktop.Read 29 Sep 2026 · smarfle.com
Notable limitations
Smarfle says it does not currently port existing phone numbers or offer a live QuickBooks connection; it recommends forwarding an existing number and exporting accounting data to CSV.Read 29 Sep 2026 · smarfle.com
Payments and usage costs
Plans exclude metered usage; the pricing page lists SMS at $0.03 per message, email at $0.01 per email, Voice AI at $0.25 per minute, and a 0.5% platform fee on Stripe Connect payments.Read 29 Sep 2026 · smarfle.com
Trial and cancellation
All plans include a seven-day free trial with no card required, are month-to-month, and can be canceled anytime without penalties.Read 29 Sep 2026 · smarfle.com

Plans and prices

Solo $19 a month $19/mo; month-to-month 1 user · up to 100 clients · 1 GB storage · booking link and calendar · client management · work orders with photos · invoices and Stripe payments · mobile PWA · CSV import/export Read 29 Sep 2026 · smarfle.com
Starter $99 a month $99/mo; month-to-month up to 5 users · up to 200 clients · 1 GB storage · Voice AI receptionist (usage-based) · GMB rank tracking · Search Console integration · API access and webhooks · branded client portal Read 29 Sep 2026 · smarfle.com
Professional $199 a month $199/mo; month-to-month up to 10 users · up to 500 clients · 3 branch locations · 5 GB storage · AI email and SMS drafts · AI work order summaries · GBP Posts and Dashboard · workflow automation · website builder with AI content Read 29 Sep 2026 · smarfle.com
Business $349 a month $349/mo; month-to-month up to 30 users · up to 1,000 clients · 10 branch locations · 20 GB storage · priority support · higher AI credit limits Read 29 Sep 2026 · smarfle.com

Every Smarfle plan and price →

Strong points and limits

Strong points

  • Work orders support technician assignment, status, photos, and recurring jobs
  • AI receptionist can book appointments and send confirmation texts
  • Offline entries sync when the app reconnects
  • Seven-day trial requires no card
  • Month-to-month plans can be canceled anytime

Limits

  • No free plan
  • Metered usage charges are separate from plans
  • Does not currently port existing phone numbers
  • No live QuickBooks connection

Who it suits

Smarfle suits local service businesses that need client, job, invoice, and team management in one platform. Its listed features also address businesses wanting call handling, lead capture, and mobile access.

Verdict

Smarfle combines service-business CRM functions with job tools, an AI receptionist, and lead capture. Consider the separate usage charges and the stated phone-number and QuickBooks limitations when evaluating it.

Where Specifiction places it

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