Bullseye vs ContactLevel

Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.

ContactLevel is a contact-level advertising platform for targeting specific people within key accounts. It syncs contact audiences to LinkedIn, Meta, Google, Reddit, and X (Twitter). Users can provide B2B email lists by CSV, import contacts from a CRM, or use ContactLevel’s built-in search. Reveal identifies website visitors by name, title, and company, can send Slack and email alerts, and can push data to a CRM. Named CRM integrations include HubSpot, Salesforce, and Attio. ContactLevel says its identity graph maps business data to personal identities and delivers 70–99% match rates. The free Analytics plan connects LinkedIn Ads and reports company engagement, ICP spend, revenue attribution, CRM integrations, and CSV exports with digests. Reveal starts at $299 a month. Grow starts at $1,000 a month for 10,000 net new contacts; listed options also include 30,000 contacts for $2,500 a month and 50,000 for $3,500 a month. Enterprise & Agency pricing is custom.