Bullseye vs Koala
Bullseye
bullseye.so
Koala
getkoala.comSide by side
| Figure | Bullseye | Koala |
|---|---|---|
| Price from | $99/mo | $200/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Website Visitor Tracking Software | 8.3 (#9) | 8.1 (#11) |
| Integrations | Bullseye documents HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks as integrations available on every plan. | The automations page names HubSpot, Salesforce, Apollo, Outreach, and custom workflows via webhook. |
| Security | Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging. | Koala states it is SOC 2 Type II certified, GDPR and CCPA compliant, and conducts annual third-party penetration tests and external code audits. |
| Support | Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours. | The pricing page lists docs support for Free, email support for Starter and Growth, and a CSM plus dedicated Slack channel for Business. |
Plans
Bullseye
- Free TrialFree
- Lite$99 a month
- Starter$179 a month
- Growth$399 a month
- Scale$699 a month
- Expansion$999 a month
- EnterprisePriced on request
Koala
- Try for FreeFree
- Starter$200 a month
- Growth$1,000 a month
- BusinessPriced on request
In their own words
Bullseye
Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.
Koala
Koala uses agentic AI to help sales representatives prioritize signals, qualify accounts, and sustain engagement from contact through close. It brings together first-party and third-party signals, listing more than 30 signal sources and 30 enrichment data sources, and offers Account Fit and Intent Scoring. Its lead view combines AI-enriched, pre-qualified leads with waterfall enrichment and custom research. The Agent Swarm supports shared agents configured by Rev Ops, contributions from reps, and refinement through rep feedback. Users can send email from Koala or connect sales engagement platforms. Named integrations include HubSpot, Salesforce, Apollo, Outreach, and custom webhook workflows. Automations can sync intent signals to a CRM, route high-intent leads, and assign tasks to reps. Koala is available on the web and as an extension. The free plan includes two seats and 100 credits per month. Starter costs $200 per month; Growth costs $1,000 per month and includes a 14-day trial. The site announces Koala was acquired by Cursor and will shut down on Sept 30.