Bullseye vs VisiLead
Bullseye
bullseye.soVisiLead
visilead.coSide by side
| Figure | Bullseye | VisiLead |
|---|---|---|
| Price from | $99/mo | $29/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Website Visitor Tracking Software | 8.3 (#9) | 7.6 (#19) |
| Security | Bullseye states that API and web traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is controlled with roles, MFA, and audit logging. | The privacy policy says VisiLead uses technical and organizational measures to protect personal information, while noting it cannot guarantee absolute security. |
| Support | Bullseye lists support hours as Monday through Friday, 9:00 AM to 5:00 PM EST, and says inquiries typically receive a response within 24 business hours. | Starter includes email support, Growth includes priority support, and Scale includes a dedicated account manager. |
| Visitor data | Identified visitor profiles can include name, email, job title, company, LinkedIn profile, location, and profile image. | The site says visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. |
Plans
Bullseye
- Free TrialFree
- Lite$99 a month
- Starter$179 a month
- Growth$399 a month
- Scale$699 a month
- Expansion$999 a month
- EnterprisePriced on request
In their own words
Bullseye
Bullseye is a web and API platform that identifies individual contacts visiting a website. Profiles may include name, email, job title, company, LinkedIn profile, location and profile image, with matching typically completed within seconds. Visitor records retain pages visited, timestamps, referrers and UTM parameters. Teams can define Ideal Customer Profile rules to score and filter visitors, then route identified leads to sales representatives. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads and webhooks. The REST API covers visitor data, companies, organizations, lists, ICP settings, integrations and billing. Bullseye states that traffic uses TLS 1.2 or higher, sensitive data is encrypted at rest, and access includes roles, MFA and audit logging. It says the service is GDPR and CCPA compliant and does not sell personal information. Processing is limited to U.S. web traffic. A 14-day trial is listed; paid plans start at $99 a month for Lite.
VisiLead
VisiLead is a web tool that identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. Visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. It attributes identified companies to channels such as Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. Conversion goals can connect signups, demos, and form fills to the channel that drove them. Slack, email, and webhook alerts are listed, along with CSV export. VisiLead says setup uses a single script and takes about two minutes without a developer. Its typical identification rate is stated as 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. The company says it uses publicly available business data to identify companies, while individual identification occurs through consent-based interactions. The Free plan is free and includes 10 credits, one website, and 7-day data history. Starter costs $29 a month and includes 100 monthly credits, one website, and 14-day history. Native CRM integrations for closed-deal revenue attribution are in development.