Buttondown vs Loops
Buttondown
buttondown.com
Loops
loops.soSide by side
| Figure | Buttondown | Loops |
|---|---|---|
| Price from | $9/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 12 |
| Spec score · Email Marketing Software | 9.1 (#6) | 8.6 (#38) |
| Spec score · Email marketing tools | 8.9 (#20) | 8.6 (#38) |
| Spec score · Indie Hacker Tools | 9.1 (#3) | 8.5 (#5) |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Free-plan limit | The pricing page states that the first 100 subscribers cost nothing; optional features are separately priced at $9, $29 or $79 per month depending on the add-on. | The free plan allows 1,000 subscribed contacts and 4,000 sends in any rolling 30-day window, with Loops branding on outgoing email. |
| Integrations | The integrations directory lists services including Stripe, Zapier, WordPress, Ghost, Discord, Mastodon, Bluesky, LinkedIn, Medium, YouTube, Spotify and many others. | The homepage lists integrations including Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, and Auth0. |
| Native integrations | 45 | 20 |
| Audience segmentation | Yes | Yes |
| Paid from | 9 | 49 |
| Subscriber limit | 1000 | 5000 |
Plans
Buttondown
- FreeFree
- Paid tier$9 a month
- FreeFree
- Basic$9 a month
- Standard$29 a month
- Professional$79 a month
- Advanced$139 a month
Loops
- FreeFree
- 1,001–5,000 contacts$49 a month
- 5,001–10,000 contacts$99 a month
- 10,001–15,000 contacts$149 a month
- 15,001–25,000 contacts$199 a month
- 25,001–50,000 contacts$249 a month
- 50,001–100,000 contacts$399 a month
- 100,001–150,000 contacts$599 a month
- 150,001–200,000 contacts$799 a month
- 200,001–300,000 contacts$1,199 a month
In their own words
Buttondown
Buttondown has no write-up on Specifiction yet; its figures are above.