Bynder vs Standards
Bynder
bynder.comStandards
standards.siteSide by side
| Figure | Bynder | Standards |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 2 | 3 |
| Spec score · Brand Management Software | 8.3 (#7) | 8.3 (#8) |
| Spec score · Brand Asset Management Software | 8.4 (#4) | 8.3 (#6) |
| Company facts | LinkedIn lists Bynder as privately held, founded in 2013, headquartered in Amsterdam and employing 501–1,000 people. | LinkedIn lists Standards as privately held, founded in 2020, headquartered in Brooklyn, New York, with 2–10 employees. |
| Public API | The REST API exposes assets, brands, collections, metadata fields and file-destination pointers. | The Standards API is an Enterprise preview REST API protected by OAuth 2.0 and intended for integrations and AI agents. |
| Rating on Capterra | 4.5 out of 5 from 229 reviews. | 5.0 out of 5 from 1 review. |
| Rating on GetApp | 4.5 out of 5 from 229 reviews. | 5.0 out of 5 from 1 review. |
| Rating on Software Advice | 4.5 out of 5 from 227 reviews. | 5.0 out of 5 from 1 review. |
| Security | Bynder states that it is SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, and ISO 22301:2019 certified and GDPR, CCPA, and HIPAA compliant. | Standards says data is encrypted in transit and at rest using Google Cloud infrastructure and undergoes third-party security testing. |
| Support | Bynder describes dedicated onboarding, a designated Support Engineer, and in-house support in English, Dutch, German, and French. | Support is provided by email and community Slack, with stated team coverage of 9am–5pm Pacific and best-effort responses outside those hours. |
| What it does | Bynder is a cloud digital-asset-management platform that centralizes, organizes, governs, searches, shares and distributes brand content. | Standards is a no-code platform for designing, publishing, managing and sharing interactive online brand guidelines. |
Plans
Standards
- Studio (directory listing)$15 a month
- Pro$40 a month
- EnterprisePriced on request
In their own words
Standards
Standards has no write-up on Specifiction yet; its figures are above.