CallRail vs Ruler Analytics
CallRail
callrail.comRuler Analytics
ruleranalytics.comSide by side
| Figure | CallRail | Ruler Analytics |
|---|---|---|
| Price from | $50/mo | $400/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Inbound Call Tracking Software | 9.2 (#1) | 6.9 (#18) |
| Spec score · Sales Call Tracking Software | 9.3 (#2) | 7.1 (#18) |
| Headquarters | Atlanta, Georgia, United States | Liverpool, United Kingdom |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | Listed integrations include Google Ads, Google Analytics, Salesforce, HubSpot, Shopify, Snowflake, Tableau, and Zapier. |
| Intended customers | CallRail says its products grew from a focus on helping small and medium-sized businesses thrive. | Ruler says it serves B2B, B2C, and D2C businesses, including lead-generation and ecommerce organizations. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | Pricing plans list phone, email, and live-chat support, a dedicated customer success manager, and white-glove onboarding. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
Ruler Analytics
- Small$400 a month
- Medium$668 a month
- Large$1,326 a month
- Advanced$2,000 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
Ruler Analytics
Ruler Analytics has no write-up on Specifiction yet; its figures are above.