Capillary Loyalty+ vs Smile.io

Capillary Loyalty+

Figure	Capillary Loyalty+	Smile.io
Price from	—	$15/mo
Free plan	—	Yes
Free trial	—	—
Open source	—	—
Web	Yes	Yes
API	Yes	Yes
Plans published	1	6
Spec score · Rewards and Incentives Software	7.4 (#11)	7.7 (#7)
Spec score · Customer Loyalty Software	7.4 (#14)	7.7 (#10)
Spec score · Loyalty Program Software	7.4 (#26)	7.7 (#18)
Founded	2012	2012
Integrations	Event notifications can send Loyalty+ events to configured webhooks for custom integrations, including syncing loyalty information with Magento and sending surveys through Medallia.	The integrations directory lists tools including Klaviyo, Gorgias, Judge.me, Recharge, Tapcart, and Shopify POS.
Intended customers	Capillary describes its loyalty and customer data platform as serving brands across industries including fuel retail, consumer packaged goods, airlines, hospitality, and retail.	The site presents Smile as a loyalty platform for Shopify brands, from new stores to enterprise retailers.
Security	Capillary describes its platform as providing enterprise-ready security features and links to its data security and privacy information.	Smile’s site states that it is SOC 2 Type II compliant.
Support	Capillary says it collaborates with customer teams to understand their KPIs and prepare a custom proposal; its documentation directs users to product support for some feature enablement.	The Plus plan includes priority support, and its pricing comparison lists live chat with a loyalty expert among its support features.

Capillary Loyalty+ has no write-up on Specifiction yet; its figures are above.

Smile.io has no write-up on Specifiction yet; its figures are above.