Captivated vs Textmagic
Captivated
captivated.works
Textmagic
textmagic.comSide by side
| Figure | Captivated | Textmagic |
|---|---|---|
| Price from | — | $0.05/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Business Texting Software | 7.6 (#18) | 8.6 (#5) |
| API | Captivated says API access is available on Pro plans for connecting other applications and starting two-way conversations. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Automation | Workflows can automate appointment communications, follow-ups, and other customer messaging cadences. | Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email. |
| Founded | 2014 | 2001 |
| Headquarters | Indianapolis, Indiana, United States | Tallinn, Estonia |
| Integrations | Listed integrations include HubSpot, Chrome, Google Calendar, Outlook, Stripe, Square, Zapier, Jotform, Zoom, Shopify, WorkWave, and web-based CRMs. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Product | Captivated describes its product as a conversation management platform that uses two-way business texting to unite teams and manage customer communication. | Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations. |
| Security | The company says data is encrypted in transit and at rest, using AES-256 for database data stored at rest. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | Pricing states every plan includes live support, while the support page describes personalized onboarding, one-on-one training, and ongoing help by text or call. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
Plans
Captivated
- ChoicePrice not published
- EngagePrice not published
- ProPrice not published
- StarterPrice not published
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Captivated
Captivated has no write-up on Specifiction yet; its figures are above.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.