CDK CRM vs Tekion ARC CRM
CDK CRM
cdkglobal.com
Tekion ARC CRM
tekion.comSide by side
| Figure | CDK CRM | Tekion ARC CRM |
|---|---|---|
| Price from | $28/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 0 |
| Spec score · Automotive CRM Software | 8.7 (#4) | 7.2 (#21) |
| AI features | The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows. | CRM Pro includes AI-generated lead context, suggested messaging, opportunity prioritization and real-time performance insights. |
| Analytics | The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends. | Built-in dashboards and reporting provide real-time performance insights for sales, marketing and leadership. |
| Audience | CDK CRM is presented for auto dealerships and dealership Sales and Service teams. | Tekion describes ARC CRM as built for dealerships, including multi-store dealer groups. |
| Compliance | CDK reports SOC 1 and SOC 2 attestations, ISO/IEC 27001:2022 certification and alignment with the NIST Cybersecurity Framework. | Tekion’s Trust Portal lists SOC 1 Type II, SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701 and ISO/IEC 42001, and says customers may request its reports and certifications. |
| Headquarters | Austin, Texas, United States | Pleasanton, California, United States |
| Integrations | CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. | Tekion says GoTo Connect is natively integrated into ARC CRM for communications, missed-call tracking, and reporting. |
| Reporting | Flexible dashboards and reports expose dealership activity, trends and performance. | Built-in dashboards and reporting provide real-time performance insights for sales, marketing, and leadership. |
| Security | CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. | Tekion describes role-based access, audit trails and compliance-ready controls for protecting customer data and dealership operations. |
| Support | CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day. | The stated implementation journey includes training, live launch support, post-launch hypercare and ongoing partner success support. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
Tekion ARC CRM
Tekion ARC CRM is an automotive CRM within Tekion’s dealership platform, connecting sales, service, accounting, and marketing. It maintains a unified customer profile across those areas, while AI-powered tools route and prioritize leads and help automate follow-up. Teams can use email, SMS, personalized outreach, and targeted automated campaigns across sales, service, and marketing. CRM Pro adds AI-generated lead context, assisted messaging, call transcription and summaries, opportunity prioritization, and real-time performance insights. Multi-store dealer groups can use centralized permissions, cross-store search and reporting, messaging controls, role approvals, dashboards, and lead acceptance management. Built-in dashboards report performance for sales, marketing, and leadership. Tekion says GoTo Connect is integrated for communications, missed-call tracking, and reporting. The CRM is available on Android, iOS, macOS, and the web. Tekion describes training, launch support, post-launch hypercare, and ongoing partner success support as part of implementation. Pricing is on request; the product page offers a demo request and does not display public pricing.