Cemantica vs Funnelytics

Cemantica is customer experience software for managing work from strategy through execution. Its Journey Value Management Platform brings journey design, orchestration, insights, feedback collection and value measurement into one system. Journey analytics include sentiment analysis, alerts, triggers and ROI measurement. Alex AI can use data to create journey maps, personas and improvement opportunities; Alex AI Pro can answer questions and suggest next steps. The platform lists more than 70 connectors, including Qualtrics, Medallia, Salesforce, Microsoft Dynamics 365, SurveyMonkey, Power BI, Snowflake and Jira. Data can also enter through the API and web services or Excel and CSV imports. Journey maps can be exported as PDF, image or Excel files. Cemantica describes the product as cloud-based SaaS: trial and Starter use shared instances, while higher packages use private cloud instances. It states that it is ISO 27001 and SOC 2 Type II certified. The Enterprise free trial costs nothing for 21 days, has a five-user limit and requires no credit card.

Funnelytics is a web-based journey mapping and analytics platform that connects data to customer journey maps. Its drag-and-drop canvas lets users map funnels, emails, ads, and on-site flows. Before launch, the platform can forecast traffic, conversions, and revenue, and compare best- and worst-case scenarios. Each step on a visual map can display conversion, revenue, and drop-off data. Funnelytics Ecom analyzes Shopify customer journeys and lifetime value from first click through repeat purchase, using connected sources including Shopify, Klaviyo, Meta Ads, Google Ads, and TikTok Ads. Integrations listed for Performance Business include Zapier, Webhooks, Google Ads, Meta, HubSpot, GoHighLevel, and Shopify. The Shopify app is free, requires no credit card, and has read-only store access. Map Pro costs $39 a month after a seven-day free period; Performance Pro costs $129 a month and Performance Business costs $349 a month, each after a 14-day free period. Funnelytics says Ecom uses 256-bit encryption and read-only access, and that customers own their Merchant Data. Its terms state that it has no SOC 2 or ISO 27001 certification and offers no service-level agreement or uptime commitment.