Chatfuel vs Sarufi
Chatfuel
chatfuel.comSarufi
sarufi.ioSide by side
| Figure | Chatfuel | Sarufi |
|---|---|---|
| Price from | $18/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Chatbot Builders | 9.2 (#5) | 8.4 (#73) |
| Company legal name | The terms identify 200 Labs, Inc. doing business as Chatfuel as the contracting company. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Free plan | No | Yes |
| Headquarters | United States | Dar es Salaam, Tanzania |
| Human handoff | Yes | Live agents can take over conversations while retaining the conversation history and context. |
| Integrations | Official pricing documentation names Google Sheets, Zapier, Stripe and the Chatfuel API as integrations. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Public API | Chatfuel exposes an unversioned GraphQL Public API for bots, contacts, messages, flows, bookings, AI automations, channels, files and tasks. | The developer documentation covers REST endpoints for workspaces, chatbots, flows, conversations, chat, integrations, knowledge bases, analytics and MCP servers. |
| Rating on Trustpilot | 2.5 out of 5 from 16 reviews | 3.7 out of 5 from 1 review |
| What it does | Chatfuel provides AI chatbots and messaging automation for WhatsApp, Instagram, Facebook, TikTok and website chat. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
Chatfuel
- Business$69 a month
- Agency S$90 a month
- TrialFree
- Business$18 a month
- Agency S$90 a month
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.