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SPECIFICTION
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Chatfuel vs Spoki

Chatfuel

chatfuel.com

Spoki

spoki.com

Side by side

FigureChatfuelSpoki
Price from$18/mo€39/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
macOSYes—
iOSYesYes
AndroidYesYes
APIYesYes
Self-hostedYes—
Plans published54
Spec score · Conversational Marketing Software9.2 (#2)8.6 (#5)
Spec score · WhatsApp Marketing Software9.2 (#5)8.9 (#10)
Founded20152021
HeadquartersUnited StatesSan Vito dei Normanni, Italy
IntegrationsOfficial pricing documentation names Google Sheets, Zapier, Stripe and the Chatfuel API as integrations.Spoki lists more than 100 native integrations and connections to over 4,000 apps through Zapier, Make and n8n.
Praise: supportSeveral Trustpilot reviewers praise fast, helpful staff and assistance with WhatsApp automation and sales workflows.A G2 reviewer says technical support resolved an issue quickly and helped recover contacts into customers.
Public APIChatfuel exposes an unversioned GraphQL Public API for bots, contacts, messages, flows, bookings, AI automations, channels, files and tasks.The support documentation says customers can request an API key from Integration > API and use the API for custom integrations.
Rating on G24.4 out of 5 from 45 reviews4.8 out of 5 from 4 reviews.
Rating on GetApp4.3 out of 5 from 28 reviews4.4 out of 5 from 45 reviews.
What it doesChatfuel provides AI chatbots and messaging automation for WhatsApp, Instagram, Facebook, TikTok and website chat.Spoki is a WhatsApp-first customer-engagement platform for marketing, sales and customer support, with additional SMS, voice and email channels.

Plans

Chatfuel

  • Business$69 a month
  • Agency S$90 a month
  • TrialFree
  • Business$18 a month
  • Agency S$90 a month

Chatfuel pricing →

Spoki

  • FreeFree
  • Service€39 a month
  • Marketing€79 a month
  • Sales€119 a month

Spoki pricing →

In their own words

Chatfuel

Chatfuel has no write-up on Specifiction yet; its figures are above.

Visit chatfuel.com

Spoki

Spoki is a customer engagement platform that brings marketing, sales, and support into shared conversations. It connects with customers through WhatsApp, voice, SMS, and email, with automation for support, marketing, sales, and lead qualification. Its AI evaluates intent, urgency, and sentiment to decide whether to answer, escalate, or wait. The platform lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key in its Integrations menu. Spoki runs as a browser-based web app on desktop or mobile, though the company says there is no Spoki mobile app. A free plan includes live chat, ticketing, unlimited operators, and automations, but excludes AI and several sales and campaign features. Paid plans are Service at €39 a month, Marketing at €79 a month, and Sales at €119 a month; WhatsApp fees are billed separately by Meta on those plans. Spoki says data is hosted in the European Economic Area and encrypted in transit and at rest. The free trial does not require a credit card.

Visit spoki.com