Chatfuel vs WhatFlow

Chatfuel has no write-up on Specifiction yet; its figures are above.

WhatFlow is a web service for Shopify merchants using WhatsApp for marketing, customer support, and order automation. It can send order confirmations and fulfillment alerts, and apply automatic reply rules. For abandoned checkouts, it offers a three-stage recovery sequence with dynamic coupons and one-click cart restoration. WhatFlow Inbox lets support teams manage shared WhatsApp conversations alongside Shopify customer and order context. FlowSense uses purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers. Listed integrations include Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge. Merchants need their own Meta Business API account to connect through the Official Meta Cloud API. A Free plan is listed, and paid plans begin at $4.99 a month; paid plans have message usage charges, and Meta conversation fees are billed directly by Meta according to recipients’ countries, without a WhatFlow markup. Paid plans include a seven-day trial with access to features and templates. WhatFlow says credentials are encrypted at rest and traffic uses TLS 1.3, and that it does not share customer contact lists for third-party advertising. Its security page claims GDPR, UK GDPR, and CCPA compliance.