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SPECIFICTION
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WhatFlow

whatflow.tech

From $4.99/mo Free trial Web
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Spec score 7.4 #38 of 72 in WhatsApp Marketing Software

What it is

WhatFlow is a web service for Shopify merchants using WhatsApp for marketing, customer support, and order automation. It can send order confirmations and fulfillment alerts, and apply automatic reply rules. For abandoned checkouts, it offers a three-stage recovery sequence with dynamic coupons and one-click cart restoration. WhatFlow Inbox lets support teams manage shared WhatsApp conversations alongside Shopify customer and order context. FlowSense uses purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers. Listed integrations include Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge. Merchants need their own Meta Business API account to connect through the Official Meta Cloud API. A Free plan is listed, and paid plans begin at $4.99 a month; paid plans have message usage charges, and Meta conversation fees are billed directly by Meta according to recipients’ countries, without a WhatFlow markup. Paid plans include a seven-day trial with access to features and templates. WhatFlow says credentials are encrypted at rest and traffic uses TLS 1.3, and that it does not share customer contact lists for third-party advertising. Its security page claims GDPR, UK GDPR, and CCPA compliance.

Spec sheet

Product
WhatFlow provides WhatsApp marketing, customer support, and order automation tools for Shopify merchants.Read 5 Oct 2026 · whatflow.tech
Trial
The pricing page offers a seven-day free trial on paid plans with full access to features and templates.Read 5 Oct 2026 · whatflow.tech
Integrations
The integrations page lists Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge integrations.Read 5 Oct 2026 · whatflow.tech
Security
The security page says credentials are encrypted at rest with AES-256-GCM and traffic uses TLS 1.3.Read 5 Oct 2026 · whatflow.tech
Privacy
WhatFlow says it does not sell, rent, share, or analyze customer contact lists for third-party advertising.Read 5 Oct 2026 · whatflow.tech
Compliance
The security page claims GDPR, UK GDPR, and CCPA compliance and says data erasure webhooks run within 48 hours after uninstallation or a customer request.Read 5 Oct 2026 · whatflow.tech
AI assistant
FlowSense analyzes Shopify purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers.Read 5 Oct 2026 · whatflow.tech
Cart recovery
The features page describes a three-stage abandoned checkout recovery sequence with dynamic coupons and one-click cart restore.Read 5 Oct 2026 · whatflow.tech
Meta API billing
The pricing page says Meta conversation fees are billed directly by Meta based on recipients’ countries, with no WhatFlow markup.Read 5 Oct 2026 · whatflow.tech
Order automations
The pricing page lists automated fulfillment alerts, WhatsApp order confirmations, and smart auto-reply rules among its features.Read 5 Oct 2026 · whatflow.tech
Requirement
The pricing page says merchants need their own Meta Business API account to connect through the Official Meta Cloud API.Read 5 Oct 2026 · whatflow.tech
Support and enterprise
WhatFlow offers custom data processing addenda for Shopify Plus and enterprise brands processing high-volume European or international customer traffic.Read 5 Oct 2026 · whatflow.tech
WhatsApp inbox
WhatFlow Inbox lets support teams handle shared WhatsApp conversations and view Shopify customer and order context.Read 5 Oct 2026 · whatflow.tech

Plans and prices

Starter $4.99 a month Plus usage charges First 2,000 Messages Sent free · 2,001+ Messages Sent $0.005 per unit Read 5 Oct 2026 · whatflow.tech
Plus $9.99 a month Plus usage charges First 5,000 Messages Sent free · 5,001+ Messages Sent $0.004 per unit Read 5 Oct 2026 · whatflow.tech
Growth $29 a month Plus usage charges First 20,000 Messages Sent free · 20,001+ Messages Sent $0.0025 per unit Read 5 Oct 2026 · whatflow.tech
Scale $49.99 a month Plus usage charges First 40,000 Messages Sent free · 40,001+ Messages Sent $0.002 per unit Read 5 Oct 2026 · whatflow.tech
Ultimate $99 a month Plus usage charges First 75,000 Messages Sent free · 75,001+ Messages Sent $0.0015 per unit Read 5 Oct 2026 · whatflow.tech
Free Price not published Plus usage charges First 100 Messages Sent free · 101+ Messages Sent $0.01 per unit Read 5 Oct 2026 · whatflow.tech

Every WhatFlow plan and price →

Strong points and limits

Strong points

  • Automates confirmations, fulfillment alerts, and reply rules.
  • Provides three-stage abandoned-checkout recovery.
  • Shared inbox shows Shopify customer and order context.
  • Lists six named integrations.
  • Paid plans include a seven-day trial.

Limits

  • Web platform covers WhatsApp only.
  • Requires the merchant’s own Meta Business API account.
  • Message usage charges apply beyond each plan’s included amount.
  • Meta conversation fees are charged separately by Meta.

Who it suits

It suits Shopify merchants who use WhatsApp for customer communication, marketing, and order workflows. It requires a merchant-owned Meta Business API account, and message and Meta fees should be considered alongside the plan price.

Verdict

WhatFlow combines WhatsApp messaging, Shopify context, and order workflows in a web service. Check the included message amounts, usage rates, and separate Meta fees before choosing a plan.

Where Specifiction places it

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