Circana Liquid Activation vs Decile
| Circana Liquid Activation | Decile | |
|---|---|---|
| Free plan | No | |
| Free trial | Yes | No |
| Paid from | $900/mo | |
| Platforms | Web | api, Web |
| Segment methods | purchase behavior; category trends; shopper attributes; brand-level purchase; product-level purchase; verified buyers; new buyers; switchers; triers | purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement |
| Activation destinations | media platforms; publishers; marketing technologies; retail media; digital; TV | Meta; Google; Klaviyo; Facebook; Instagram; TikTok |
| Location planning | Yes | |
| Scenario planning | Yes | |
| Free plan | No | |
| Paid from | 900 /mo | |
| Refresh frequency | real-time | |
| Predictive segments | Yes |
Listed together in Best Customer Segmentation Software