Circana Liquid Activation vs RightMessage
Circana Liquid Activation
circana.comRightMessage
rightmessage.comSide by side
| Figure | Circana Liquid Activation | RightMessage |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 3 |
| Spec score · Customer Segmentation Software | 7.7 (#11) | 7.8 (#10) |
| Company history | Circana’s company page says its predecessor companies IRI and NPD were founded in 1979 and 1966, respectively. | The maker says RightMessage began in 2018 as a website personalization tool. |
| Founded | 2023 | 2018 |
| Integrations | Circana says the solution integrates with publishers, media platforms, and marketing technologies, but does not name them on the launch page. | Integrations vary by plan: Grow includes Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge; Scale adds services including Klaviyo, Customer.io, Mailchimp, and GoHighLevel; Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot. |
| Product | Liquid Activation is Circana’s audience activation platform for building and deploying purchase-based audiences using deterministic data. | RightMessage adapts website messages, offers, and next steps to visitors based on signals such as ad clicks, browsing, quiz answers, and connected contact data. |
| Support | Circana describes its broader data offering as including category-specific insights and white-glove support. | The maker says support comes from product experts who respond personally and use personalized Loom walkthroughs when helpful. |
Plans
In their own words
Circana Liquid Activation
Circana Liquid Activation is a web-based platform for creating and activating audiences built from verified purchase data. Circana says its audiences reach more than 500 million loyalty cards. Brands, agencies, and media partners can explore, build, size, activate, and optimize audiences in one workflow. Supported uses include retail media targeting, digital and TV segmentation, product launches, brand switching, campaign refinement, and cross-channel activation. Circana says sizing, building, and distribution can take minutes or seconds. The platform connects with publishers, media platforms, and marketing technologies, though the product page does not name them. Liquid Activation is the execution layer of Circana Complete Audiences, which provides the data foundation and audience intelligence. Listed audience methods include purchase behavior, category trends, shopper attributes, and brand-level purchase information; location and scenario planning are supported. The product is paid, with flexible plans and pricing on request, and the product page offers a free trial without stating its duration. Circana is headquartered in Chicago, Illinois. Its predecessor companies, IRI and NPD, were founded in 1979 and 1966, respectively.
RightMessage
RightMessage adapts website messages, offers, and next steps to individual visitors using signals such as ad clicks, browsing, quiz answers, and connected contact data. Segments can use traffic sources, on-site behavior, survey responses, URL parameters, and supported ESP or CRM data. Scale adds point-and-click personalization for headlines, calls to action, images, and other content, plus real-time analytics and conversion goals. Pro adds A/B split testing with statistical significance, confidence intervals, and lift reporting. The platform supports quizzes, surveys, embedded forms, popups, personalized opt-in forms, and flows. It runs on sites that can add its JavaScript snippet, including WordPress, Webflow, Squarespace, Shopify, Wix, custom sites, and single-page apps. Plans are per project with unlimited visitors, contacts, forms, flows, and team members. Grow is $79 a year, billed $79/mo annually; Scale is $199 a year; Pro is $399 a year. A 14-day trial and stated 30-day money-back guarantee are included.