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RightMessage

rightmessage.com

From $79/mo Free trial WebAPIBrowser extension
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Spec score 7.8 #10 of 21 in Customer Segmentation Software

What it is

RightMessage adapts website messages, offers, and next steps to individual visitors using signals such as ad clicks, browsing, quiz answers, and connected contact data. Segments can use traffic sources, on-site behavior, survey responses, URL parameters, and supported ESP or CRM data. Scale adds point-and-click personalization for headlines, calls to action, images, and other content, plus real-time analytics and conversion goals. Pro adds A/B split testing with statistical significance, confidence intervals, and lift reporting. The platform supports quizzes, surveys, embedded forms, popups, personalized opt-in forms, and flows. It runs on sites that can add its JavaScript snippet, including WordPress, Webflow, Squarespace, Shopify, Wix, custom sites, and single-page apps. Plans are per project with unlimited visitors, contacts, forms, flows, and team members. Grow is $79 a year, billed $79/mo annually; Scale is $199 a year; Pro is $399 a year. A 14-day trial and stated 30-day money-back guarantee are included.

Spec sheet

Product
RightMessage adapts website messages, offers, and next steps to visitors based on signals such as ad clicks, browsing, quiz answers, and connected contact data.Read 4 Oct 2026 · rightmessage.com
Integrations
Integrations vary by plan: Grow includes Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge; Scale adds services including Klaviyo, Customer.io, Mailchimp, and GoHighLevel; Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot.Read 4 Oct 2026 · rightmessage.com
Support
The maker says support comes from product experts who respond personally and use personalized Loom walkthroughs when helpful.Read 4 Oct 2026 · rightmessage.com
Founded
2018Read 28 Sep 2026 · rightmessage.com
Agency use
Agencies can plan, build, and manage personalization for client sites, with a partner program that offers 20% recurring revenue for referred accounts.Read 4 Oct 2026 · rightmessage.com
Analytics
Scale includes real-time analytics and conversion goals, while Pro adds A/B split testing with statistical significance, confidence intervals, and lift reporting.Read 4 Oct 2026 · rightmessage.com
Company history
The maker says RightMessage began in 2018 as a website personalization tool.Read 4 Oct 2026 · rightmessage.com
Personalization
Scale includes point-and-click website personalization for headlines, calls to action, images, and content by visitor segment.Read 4 Oct 2026 · rightmessage.com
Pricing limits
Plans are priced per project and include unlimited visitors, contacts, forms, flows, and team members; traffic and contact volume do not change the price.Read 4 Oct 2026 · rightmessage.com
Quizzes and forms
The platform supports interactive quizzes, surveys, embedded forms, popups, and personalized opt-in forms.Read 4 Oct 2026 · rightmessage.com
Security options
The pricing page says SSO/SAML, custom integrations and data pipelines, compliance requirements, and custom SLAs can be discussed through an assisted demo.Read 4 Oct 2026 · rightmessage.com
Segmentation
Visitors can be segmented using behavior, traffic source, survey answers, on-site activity, and customer data from supported ESPs and CRMs.Read 4 Oct 2026 · rightmessage.com
Trial and guarantee
The selected plan's features are available during a 14-day trial, and the pricing page states a 30-day money-back guarantee after billing begins.Read 4 Oct 2026 · rightmessage.com
Website compatibility
RightMessage runs on existing sites that can add its JavaScript snippet, including WordPress, Webflow, Squarespace, Shopify, Wix, custom-built sites, and single-page apps.Read 4 Oct 2026 · rightmessage.com

Plans and prices

Grow $948 a year $79/mo per project; Billed $948 per year Unlimited visitors and contacts · Unlimited forms and flows · Unlimited team members Read 4 Oct 2026 · rightmessage.com
Scale $2,388 a year $199/mo per project; Billed $2,388 per year Unlimited visitors and contacts · Unlimited forms and flows · Unlimited team members Read 4 Oct 2026 · rightmessage.com
Pro $4,788 a year $399/mo per project; Billed $4,788 per year Unlimited visitors and contacts · Unlimited forms and flows · Unlimited team members Read 4 Oct 2026 · rightmessage.com

Every RightMessage plan and price →

Strong points and limits

Strong points

  • Segment by behavior, source, surveys, and CRM data
  • Point-and-click website personalization
  • Real-time analytics on Scale
  • A/B testing on Pro
  • Unlimited visitors and contacts per project

Limits

  • No free plan
  • Plans priced per project
  • Requires a site that accepts JavaScript
  • Advanced integrations vary by plan

Who it suits

It suits teams and agencies personalizing existing websites through visitor segments, forms, flows, and connected marketing data. Agencies can manage client sites and may use the partner program.

Verdict

RightMessage is built for segment-driven website personalization with forms, flows, analytics, and integrations. Its annual-billing prices, plan-specific capabilities, and JavaScript requirement should guide fit and budgeting.

Where Specifiction places it

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