CitaFlow vs hoito
CitaFlow
citaflow.comhoito
hoito.healthSide by side
| Figure | CitaFlow | hoito |
|---|---|---|
| Price from | €19/mo | £15/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 6 |
| Spec score · Therapy Scheduling Software | 8.4 (#7) | 8.7 (#5) |
| Headquarters | Miami, Florida, United States | Exeter, England, UK |
| Integrations | CitaFlow lists two-way Google Calendar sync, iCal calendar subscriptions for Apple Calendar and Outlook, Zapier, webhooks, Make, n8n, and a public API. | Calendar sync supports Google and Outlook, and payment collection integrates with Stripe. |
| Purpose | CitaFlow is an appointment management platform with online booking, AI voice and chat assistants, and automated appointment handling for businesses. | hoito describes itself as a UK therapy practice management platform for client records, session notes, video, payments, scheduling, and directory listings. |
| Security | The security page lists TLS 1.2+ in transit, AES-256 database encryption at rest, EU hosting, daily backups retained for 30 days, and 24/7 monitoring. | Hoito states that data is UK-hosted, encrypted at rest and in transit, and designed for GDPR Article 9 clinical data. |
| Support | CitaFlow says it replies to contact messages within 24 business hours and offers guided setup; Enterprise lists priority support with an SLA. | Technical support is offered by email, with the about page stating a target response within 24 weekday hours. |
Plans
CitaFlow
- AI Chat (optional module)€19 a month
- Team Pack€19 a month
- AI Voice (optional module)€29 a month
- Starter Plan€29 a month
- CitaFlow EnterprisePriced on request
hoito
- Room Owner Directory ListingFree
- Therapist Directory ListingFree
- Trainee Therapist AccountFree
- Room Owner£18 a month
- Therapist£18 a month
- Therapist£180 a year
In their own words
CitaFlow
CitaFlow is an appointment management platform for businesses accepting bookings through websites, phone calls, messaging apps, and chat widgets. Customers can book through a website, phone, WhatsApp, Instagram, Messenger, Telegram, or web chat. Its AI phone assistant answers questions, books appointments, and supports voicemail, forwarding, or configurable IVR. The chatbot handles booking, cancellation, and rescheduling across messaging channels. Bookings and calls create customer profiles and history, with reminders by SMS, WhatsApp, and email. Integrations include two-way Google Calendar sync, iCal subscriptions for Apple Calendar and Outlook, Zapier, webhooks, Make, n8n, and a public API. Generated booking sites can include Shopify stores and e-commerce features at no charge. Security listings include TLS 1.2+, AES-256 encryption, EU hosting, 30-day backup retention, and 24/7 monitoring. Starter costs €29 a month, excluding VAT, with a seven-day no-card trial.
hoito
hoito is a web-based practice management platform for UK therapists, with tools for client records, session notes, scheduling, payments, video sessions, and directory listings. Appointments can be online or in person, recurring, and rescheduled by drag-and-drop; therapists can set cancellation windows. Records support SOAP or summary notes and custom intake forms, with a mobile-friendly therapist workflow. The client portal shows upcoming sessions and details, sends email reminders, and applies the therapist's cancellation and rescheduling policy. Therapists connect their own Stripe accounts for direct payouts; hoito says it takes no commission on clinical revenue. Paid therapist plans include unlimited one-to-one video sessions that do not require app downloads. Calendar sync supports Google and Outlook. A clinical will feature includes executor nomination, client notifications, and a secure portal for records and downloadable summaries. The Therapist plan costs £18 a month. hoito says its infrastructure is UK-hosted and data is encrypted at rest and in transit.