Clay vs Leadfeeder
Clay
clay.site
Leadfeeder
leadfeeder.comSide by side
| Figure | Clay | Leadfeeder |
|---|---|---|
| Price from | €29/mo | €79/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 6 |
| Spec score · AI Lead Generation Software | 8.2 (#13) | 8.8 (#6) |
| Spec score · Sales Prospecting Software | 8.1 (#21) | 8.8 (#9) |
| Audience | Clay is aimed at businesses that want a website made from their Google business listing, with examples including restaurants, cafés, hairdressers, gyms, florists, and photographers. | Leadfeeder describes its platform as helping B2B revenue teams identify engaging companies and turn intent into qualified pipeline. |
| Support | Clay says a person answers support requests in hours, not weeks. | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. |
| What it does | Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute. | Leadfeeder identifies companies visiting a B2B website, shows engagement and intent signals, and helps teams turn that activity into qualified pipeline. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Clay
Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.