Clay vs Lusha

Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.

Lusha is a B2B contact and company data platform accessible through an extension, API, Workspace, Claude, and ChatGPT. Its search layer lists more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Data options include direct dials, intent signals, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn; automation integrations include Clay, Make, n8n, and Zapier. The Free plan costs nothing, includes 40 monthly credits and one seat, and does not require a credit card. Revealing an email uses one credit; a phone number uses five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed monthly prices are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium. Plans can be canceled anytime, effective at the end of the billing cycle.