Cloudflare Zaraz vs Piwik PRO Tag Manager

Cloudflare Zaraz lets website owners manage third-party tools and run them through Cloudflare’s edge, with the stated aim of improving site speed and security. Its supported categories include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms. For other tools, custom integrations include Custom HTML, Custom Image, and HTTP Request. A client-side Web API can send events and data used to create triggers and launch tools. Zaraz also provides a configurable consent modal that can load tools according to purposes users have agreed to; users remain responsible for assigning tools to purposes when needed for GDPR compliance. The free plan includes 1,000,000 Zaraz Events per Cloudflare account each month. Additional usage costs $5 a month for each additional 1,000,000 events, and all features and tools are available on all accounts. Without paid usage billing, Zaraz is disabled until the next billing cycle if monthly events exceed 1,000,000. It can serve its script on a domain not proxied through Cloudflare if a separate proxied domain or subdomain is set up for the script. Zaraz is available through web and API platforms.

Piwik PRO Tag Manager deploys, updates, and controls tracking tags across websites and apps. Tag templates, triggers, and conditions define tag behavior, with JavaScript customization available for tags and variables. A test environment and debug mode let teams inspect tags before publishing, while integration with Piwik PRO Consent Manager supports setting prior-consent requirements. Built-in templates cover custom events and variables, form tracking, goal conversion, and virtual page views. Connections include Facebook Ads, Google Ads, YouTube, and templates providing access to thousands of integrations. Teams can also create behavior-triggered pop-ups and personalize site content using individual visitor data. The Business plan costs €36 a month, billed monthly, and includes up to 2 million monthly actions across up to 20 domains with 25 months of data retention; loading a Tag Manager container counts as an action. A 30-day trial is available, but there is no free plan. Enterprise tiers use custom quotes and offer public or private cloud hosting, including EU-operated servers and US HIPAA-compliant Azure.