Coherence vs Litmus
Coherence
getcoherence.io
Litmus
litmus.comSide by side
| Figure | Coherence | Litmus |
|---|---|---|
| Price from | $12/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Email Collaboration Software | 9.5 (#1) | 8.8 (#7) |
| Company legal name | The service is owned and operated by Brightyard, Inc., a Delaware corporation. | Crunchbase lists the legal name as Litmus Software, Inc. |
| Integrations | The integration directory lists connections including HubSpot, Salesforce, Pipedrive, Gmail, Outlook, Slack, Microsoft Teams, Zoom, Google Calendar, Sheets, Drive, Notion, Airtable, Asana, ClickUp, Jira, Mailchimp, WordPress and Stripe. | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. |
| Intended users | Coherence says its workspace is for businesses managing relationships across customers, partners, vendors, and team members, including service jobs, client projects, and consulting engagements. | Litmus says it serves marketers and email teams seeking to build, test, analyze, and improve email campaigns. |
| Product | Coherence describes itself as a customer operations platform that connects CRM data, communications, workflows, websites, campaigns, and AI agents. | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. |
| Security | Coherence says data is encrypted with AES-256 at rest and TLS 1.2 or higher in transit, and that it is hosted on SOC 2 certified infrastructure. | The Validity Trust Center lists Litmus security materials including its Security White Paper and SOC 2 Type 2 report. |
| Support | The pricing page lists community support, email support, and priority support, and says the Team plan requires a minimum of 10 paid seats. | Litmus directs customers to its Help Center and support team for product guidance and assistance. |
| What it does | Coherence is a workspace that links communications, business records, workflows and AI assistance in one system. | Litmus is a web-based email development and optimization platform for building, previewing, testing, tracking, and reviewing campaigns. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
In their own words
Coherence
Coherence is a customer operations platform connecting CRM data, communications, workflows, websites, campaigns, and AI agents. Its Shared Inbox gives sales, support, and operations a common place to handle incoming conversations with customer context, replies, and internal discussion. Teams can assign conversation ownership, add internal notes, view teammate presence, and work on shared drafts. Inbox categories, custom fields, rules, assignment settings, response targets, snoozes, and reminders help organize queues. Staff can select published Knowledge articles and review suggested replies with source references, then edit drafts before sending; AI generation uses the workspace's configured AI provider. Shared Inbox is available on Pro, Team, and Enterprise. Listed integrations include two-way Gmail or Outlook email sync, Google or Microsoft Calendar sync, and a REST API. Coherence says data is encrypted at rest with AES-256 and in transit with TLS 1.2 or higher, and stored in the United States. The service is not currently available in the EEA, UK, Switzerland, Australia, Canada, and several other regions. Pro costs $29 a month per user; Team requires at least 10 paid seats.
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.