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SPECIFICTION
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Cohora vs Theta

Cohora

cohora.com

Theta

thetaclv.com

Side by side

FigureCohoraTheta
Price from——
Free plan——
Free trial——
Open source——
WebYesYes
API—Yes
Plans published11
Spec score · Customer Lifetime Value Software7.9 (#11)7.1 (#33)
IntegrationsThe FAQ says Cohora integrates directly with Shopify, Klaviyo, ESPs, CDPs, and other marketing-stack tools.Theta describes combining its predicted CLV metrics with existing campaign and spend data to evaluate predicted value-based ROI.
What it doesCohora describes itself as a customer intelligence and retention platform that helps ecommerce brands use first-party and zero-party data to improve engagement, retention, and repeat revenue.Theta provides predictive Customer Lifetime Value (CLV) and Customer-Based Corporate Valuation (CBCV) analysis for companies and investment firms.

Plans

Cohora

  • Custom planPriced on request

Cohora pricing →

Theta

  • CLV Starter$20,000, paid once

Theta pricing →

In their own words

Cohora

Cohora has no write-up on Specifiction yet; its figures are above.

Visit cohora.com

Theta

Theta has no write-up on Specifiction yet; its figures are above.

Visit thetaclv.com