Cohora vs TrueProfit
Cohora
cohora.com
TrueProfit
trueprofit.ioSide by side
| Figure | Cohora | TrueProfit |
|---|---|---|
| Price from | — | $35/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Customer Lifetime Value Software | 7.9 (#11) | 7.7 (#19) |
| Integrations | The FAQ says Cohora integrates directly with Shopify, Klaviyo, ESPs, CDPs, and other marketing-stack tools. | Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers. |
| Support | The FAQ says most brands are live within a few weeks and that Cohora’s team helps with integrations, segmentation, and campaign design. | TrueProfit says its support team responds fast around the clock, and Enterprise includes prioritized support. |
| What it does | Cohora describes itself as a customer intelligence and retention platform that helps ecommerce brands use first-party and zero-party data to improve engagement, retention, and repeat revenue. | TrueProfit is a Net Profit Analytics platform for Shopify that evaluates marketing channels, products, and customers through net profit. |
Plans
TrueProfit
- Basic$35 a month
- Advanced$60 a month
- Ultimate$100 a month
- Enterprise$200 a month
In their own words
TrueProfit
TrueProfit is a profit analytics platform for Shopify and TikTok Shop sellers. It evaluates marketing channels, products, and customers using net profit, with a real-time dashboard for profit, margins, advertising spend, and other metrics. Users can customize profit-and-loss reports for any date range and configure cost tracking by SKU, quantity, and region, along with dynamic shipping rules and fixed or variable operating costs. Listed connections include Shopify, TikTok Shop, advertising platforms, fulfillment services, and shipping providers. Its MCP connection can make TrueProfit data available to compatible assistants such as Claude and ChatGPT for analysis. The mobile app is available on iOS and Android, and a Chrome extension generates advertising URL parameters for several platforms. TrueProfit has no free plan; its 14-day trial is followed by paid plans from $35/mo. Billing recurs every 30 days through Shopify, and each Shopify store needs a separate subscription even when multiple stores are viewed together.