Crazy Egg vs Webtrends Optimize

Crazy Egg is a website analytics platform for examining visitor behavior and conversion activity. It offers heatmaps, session recordings, web analytics, A/B testing, surveys, popup calls to action, conversion analytics, and error tracking. Reports can show clicks, scrolling, overlays, confetti, and lists. The Free plan includes Web Analytics, Instant Heatmaps, Conversion Analytics, and surveys. Instant Heatmaps track up to 1,000 sessions per day and retain 30 days of data, with no website limit. Paid plans start at $29 a month, billed annually, and include a 30-day trial that requires a credit card. Starter includes 5,000 tracked pageviews, five heatmap reports, and 50 recordings per month. All paid plans include unlimited website domains and team members. Crazy Egg is available through web, API, and extension platforms, and installation integrations include Shopify, WordPress, and Google Tag Manager. When monthly tracking limits are reached, data collection pauses until the first of the next month.

Webtrends Optimize is a conversion optimisation platform for experiments, personalisation, and recommendations. It supports A/B and A/Bn tests, full and fractional factorial multivariate tests, URL split testing, personalisation, targeting, and multi-armed bandits. Implementation options include a website JavaScript tag, server-side methods, REST and JSONP APIs, and stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and push notification signup prompts. Its recommendation engine uses browsing and sales data to serve product or content suggestions. Reporting includes views, conversions, lift, chance to beat control, and significance calculations. The feature list names analytics and behavior-tool integrations, plus Slack. Data is retained for 12 months by default, with raw event data export to CSV. Trial access lasts 30 days, requires no credit card or purchase commitment, and is unrestricted. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version. Other plan prices are available on request. The company was founded in 2000 and is headquartered in Egham, Surrey, United Kingdom.