Cresta vs CTM Conversation Intelligence
Cresta
cresta.comCTM Conversation Intelligence
ctm.comSide by side
| Figure | Cresta | CTM Conversation Intelligence |
|---|---|---|
| Price from | $12,500/mo | $79/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Speech Analytics Software | 8.6 (#2) | 8.0 (#4) |
| Compliance | Cresta’s Trust Center lists CCPA, CPRA, GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, PCI DSS, SOC 2, TISAX, and SOC 3. | CTM says its platform has a SOC 2 Type 2 attestation and describes HIPAA/HITECH and GDPR compliance programs. |
| Founded | 2017 | 2011 |
| Headquarters | Palo Alto, California, USA | Millersville, Maryland, United States |
| Integrations | Cresta lists integrations including Five9, Salesforce, Amazon Connect, NICE, Genesys, Avaya, Twilio, Zendesk, ServiceNow, SharePoint, Databricks, AWS and Google Drive. | The pricing page lists integrations including HubSpot, Facebook, Reddit, Yext, Salesforce, Zoom, Calendly, and Gong across its plans. |
| Security | The integrations page says Cresta uses encryption, dedicated databases, access controls, and PII redaction to protect data. | CTM says it encrypts its platform using TLS and stores recordings, transcriptions, logs, and other call data on encrypted volumes. |
| Support | Cresta directs customers with security program questions to their enterprise sales representative or [email protected]. | CTM says all customers have 24/7 access to its support hub and ticketing system, while live phone and chat support is available on Marketing Pro and Sales Engage. |
Plans
Cresta
- Agent Assist for Chat$150,000 a year
- Agent Assist for Voice$150,000 a year
- Custom enterprise pricingPriced on request
- Enterprise (custom)Priced on request
- TrustRadius listingPriced on request
CTM Conversation Intelligence
- Marketing Lite$79 a month
- Marketing Pro$179 a month
- Sales Engage$329 a month
- Enterprise$1,999 a month
In their own words
Cresta
Cresta combines AI Agents, real-time Agent Assist, Conversation Intelligence and an Agent Operations Center in one customer-experience platform. AI Agents automate customer conversations across voice and digital channels. Agent Assist supplies guidance, knowledge and automation across voice, chat and email. Conversation Intelligence examines conversations for trends, behaviors, risk signals and revenue opportunities. Cresta Opera is a no-code orchestration engine for building, configuring, testing and governing AI behavior. Listed integrations include Five9, Amazon Connect, Salesforce, ServiceNow, Shopify, Databricks, NICE, Microsoft, Genesys, Zendesk, Twilio and HubSpot, with bidirectional data exchange described as staying synchronized at near-zero latency. Cresta cites encryption, dedicated databases, access controls and PII redaction for protection. Its Trust Center lists CCPA, CPRA, GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, PCI DSS, SOC 2, TISAX and SOC 3. Pricing is custom and there is no free plan.
CTM Conversation Intelligence
CTM Conversation Intelligence uses AI-powered call analysis to help sales and marketing teams identify customer needs and work with conversation data. Teams can listen to recordings, read transcriptions, or apply customizable prompts to analyze transcripts. Sentiment analysis can help identify ideal audiences and low-quality conversations, while automatic tags and scores report on lead quality and team performance beyond call volume.
Live Conversations provides transcripts during active calls and chats, and Whisper lets a coach guide an agent privately. Described automations include using call scores as Google Ads conversions, triggering voicemail follow-up, and escalating off-script calls to managers. Conversation Intelligence is included in Marketing Pro, which costs $179 a month, billed monthly, and includes 3,000 transcribed minutes and custom AskAI analysis. CTM lists Android, iOS, web, and API access. There is no free plan.