Cresta vs Google Agent Assist

Cresta combines AI Agents, real-time Agent Assist, Conversation Intelligence and an Agent Operations Center in one customer-experience platform. AI Agents automate customer conversations across voice and digital channels. Agent Assist supplies guidance, knowledge and automation across voice, chat and email. Conversation Intelligence examines conversations for trends, behaviors, risk signals and revenue opportunities. Cresta Opera is a no-code orchestration engine for building, configuring, testing and governing AI behavior. Listed integrations include Five9, Amazon Connect, Salesforce, ServiceNow, Shopify, Databricks, NICE, Microsoft, Genesys, Zendesk, Twilio and HubSpot, with bidirectional data exchange described as staying synchronized at near-zero latency. Cresta cites encryption, dedicated databases, access controls and PII redaction for protection. Its Trust Center lists CCPA, CPRA, GDPR, HIPAA, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, PCI DSS, SOC 2, TISAX and SOC 3. Pricing is custom and there is no free plan.

Google Agent Assist gives customer care representatives guidance during customer interactions. It can recommend ready-to-send responses, provide contextual steps and next-best actions, and generate suggested content from business and customer sources such as websites, knowledge bases, documentation and CRMs. For calls, it transcribes in real time and prepares summaries of interactions, key takeaways and next steps afterward. AI Coach provides contextual coaching during conversations, while AI Trainer offers interactive simulations and personalized training for new and less experienced support staff. A Salesforce Lightning Web Component connects Agent Assist modules to Salesforce for suggestions during chat and voice conversations. The service is available through web and API platforms and supports multiple channels. Chat is billed per message for customers onboarded on or after March 6, 2026; earlier customers remain on per-session SKUs. Listed voice rates are $0.03 processed for Standard and $0.05 processed for Enterprise. The product page notes a preview feature and says Cloud AI availability or latency guarantees may differ from other Google Cloud services.