Critical Mention vs Isentia

Critical Mention is an earned media monitoring suite for broadcast, online news, social media and podcasts. It monitors more than 2,500 television and radio stations worldwide, with downloadable clips and unlimited cloud storage. Broadcast reports can use custom templates and branding, and include share of voice, sentiment and publicity value metrics. Online news tracking covers millions of sources and more than 90 languages, with instant alerts and audience, publicity and geographic metrics. Reports can be scheduled or sent through RSS to tools such as Slack. Social monitoring covers Facebook, YouTube, Instagram and Twitter/X, and supports keyword searches beyond handles and hashtags. Podcast monitoring offers real-time alerts, searchable speech-to-text transcripts, editable clips and sentiment analysis. Its media contact database provides millions of records, with filtering, exports and requested human-vetted contact updates that the company says are made within 24 hours. API partners can access TV, radio and podcast content, metadata and historical archives. Search results remain available for up to 26 months. Pricing is on request; technical and account support is listed as available 24/7/365.

Isentia is a media intelligence platform that monitors and analyzes print, broadcast, online and social media coverage. It tracks brand mentions across more than 6,000,000 data sources, according to the company, and covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can organize topics, sort and filter coverage, and receive real-time push notifications. Sentiment analysis helps assess coverage, while configurable dashboards let teams select charts and metrics for campaign, crisis, tracking or monthly reports. Dashboards can be turned into interactive branded reports shared by weblink or PDF. Connect provides a media database with more than 50,000 Asia-Pacific contacts and tools for distributing releases to selected journalists. The mobile app offers customizable content feeds, notification options, item sharing and an embedded radio and TV player. Lumina is described as an AI suite for PR and communications; Lumina AI View tracks sources cited by models such as Gemini, ChatGPT and Claude when discussing an organization. Isentia is available on web, iOS and Android. Pricing is paid and available on request.