Critical Mention vs Onclusive Social

Critical Mention is an earned media monitoring suite for broadcast, online news, social media and podcasts. It monitors more than 2,500 television and radio stations worldwide, with downloadable clips and unlimited cloud storage. Broadcast reports can use custom templates and branding, and include share of voice, sentiment and publicity value metrics. Online news tracking covers millions of sources and more than 90 languages, with instant alerts and audience, publicity and geographic metrics. Reports can be scheduled or sent through RSS to tools such as Slack. Social monitoring covers Facebook, YouTube, Instagram and Twitter/X, and supports keyword searches beyond handles and hashtags. Podcast monitoring offers real-time alerts, searchable speech-to-text transcripts, editable clips and sentiment analysis. Its media contact database provides millions of records, with filtering, exports and requested human-vetted contact updates that the company says are made within 24 hours. API partners can access TV, radio and podcast content, metadata and historical archives. Search results remain available for up to 26 months. Pricing is on request; technical and account support is listed as available 24/7/365.

Onclusive Social is a web-based listening platform for marketing, PR and communications teams tracking brand conversations. It monitors Facebook, Instagram, TikTok, Threads and LinkedIn, and lists 24 months of historical data, unlimited searches and no setup. AI Sense analyzes sentiment and produces real-time insights; its In Brief feature summarizes social content. Sentinel can alert users to increases in negative sentiment, keywords, topics or hashtags. The platform also tracks competitor activity, industry trends and influencers, and can identify influencers and detractors by geography, reach, engagement and brand affinity. Onclusive Social sits within the Onclusive Unified Platform alongside Onclusive Monitor, Contact and Analytics. Pricing is available on request. Basic support is included, while service terms describe availability around the clock subject to exceptions. Archive length depends on subscription: basic subscriptions specify up to one year and pro subscriptions up to five years. Historical search may be an optional service with additional fees.