Custellence vs Customer Journey App
Custellence
custellence.comCustomer Journey App
customer-journey.appSide by side
| Figure | Custellence | Customer Journey App |
|---|---|---|
| Price from | $166.58/mo | €29/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Customer Journey Mapping Software | 8.3 (#2) | 8.3 (#3) |
| Audience | Custellence describes its intended users as customer experience and customer journey managers and highlights use by teams in regulated sectors including financial services, insurance, and medtech. | The product is presented for CX and service design consultants, in-house CX/PX and insights teams, and healthcare and service-experience teams. |
| Exports | Collaborate and Enterprise users can export maps as PDF, PNG, or CSV; Free users cannot export maps. | The app exports HTML, JSON, PDF and PowerPoint reports, with branded exports on Starter and above. |
| Founded | 2015 | 2021 |
| Headquarters | Stockholm, Sweden | Bucharest, Romania |
| Product | Custellence is a web-based customer journey mapping tool for creating and connecting maps to support customer-centric change management. | Journey Builder maps customer journeys, identifies friction, prioritizes actions, builds service blueprints and exports CX reports in one workspace. |
| Support | The homepage says customers receive support from real people with replies within 24 hours, and Enterprise includes priority support and customer experience coaching. | The maker directs users to its help center and contact page for guides, product support, beta access and feedback. |
Plans
Custellence
- Free ForeverFree
- Free ForeverFree
- Collaborate$199 a month
- Collaborate$1,999 a year
- EnterprisePriced on request
Customer Journey App
- FreeFree
- Starter€29 a month
- Pro€79 a month
- EnterprisePriced on request
In their own words
Custellence
Custellence is a web-based tool for customer journey mapping and service blueprints, intended to support customer-centric change management. Users can begin with a template or a blank map, then adjust card sizes and lengths, overlapping phases, sub-lanes, colors, images, and icons. Teams can share maps, collaborate in real time, comment, follow changes, and assign roles and permissions. Workflow links connect maps or cards with services including Google, Microsoft, Slack, Jira, Trello, and Asana; Salesforce users have single sign-on access. The Free Forever plan costs nothing and allows one workspace, two users, two journey maps, and unlimited viewers, but maps cannot be exported on that plan. Collaborate costs $199 a month for unlimited users, maps, and viewers in one workspace. Collaborate and Enterprise users can export PDF, PNG, or CSV files. Custellence reports a SOC 2 Type II audit and describes encryption, salted and hashed passwords, privacy-law monitoring, and workspace audit logs.
Customer Journey App
Customer Journey App is a web workspace for mapping customer journeys, finding friction and planning service improvements. Journey Builder combines maps, action prioritization, service blueprints and CX report exports. Maps can show emotional curves, effort-versus-impact priorities, pain-versus-opportunity balance and moments of truth. AI can create personas, stages, insights and action plans; AI review and document analysis are available on Pro and Enterprise. Users can import documents and customer feedback in PDF, DOCX, text and CSV formats. The app includes 10 industry templates, with examples for onboarding, ecommerce, complaint resolution, B2B and healthcare. Exports include HTML, JSON, PDF and PowerPoint; branded exports start with Starter. The maker says the app and primary data are hosted in the EU and describes role-based access and other security controls. The Free plan provides three journey maps for one user. Starter costs €29 a month, billed €290/yr; Pro costs €79 a month, billed €790/yr. A 7-day trial is listed.