Custellence vs Orchetta

Custellence is a web-based tool for customer journey mapping and service blueprints, intended to support customer-centric change management. Users can begin with a template or a blank map, then adjust card sizes and lengths, overlapping phases, sub-lanes, colors, images, and icons. Teams can share maps, collaborate in real time, comment, follow changes, and assign roles and permissions. Workflow links connect maps or cards with services including Google, Microsoft, Slack, Jira, Trello, and Asana; Salesforce users have single sign-on access. The Free Forever plan costs nothing and allows one workspace, two users, two journey maps, and unlimited viewers, but maps cannot be exported on that plan. Collaborate costs $199 a month for unlimited users, maps, and viewers in one workspace. Collaborate and Enterprise users can export PDF, PNG, or CSV files. Custellence reports a SOC 2 Type II audit and describes encryption, salted and hashed passwords, privacy-law monitoring, and workspace audit logs.

Orchetta is a web and API product for organizing customer journeys, linking customer evidence to work, and measuring whether that work improves a journey. Journeys are arranged into stages and steps, with work attached to the step it serves. Evidence cards can hold customer quotes and feedback, and teams can define custom objects such as findings or hypotheses. Cycles time-box work; roadmaps put cycles, journeys, and cards on a calendar with real dates. AI agents can run briefs manually or on daily, weekly, or monthly schedules, then stage proposed changes for review. The product includes eight AI skills and can compose written reports or slide decks from workspace content. Named integrations include Stripe, PostHog, Power BI, Power BI service principal, Jira, and Figma. An outside assistant can access the map over MCP with a user-issued, revocable API token. Starter costs $45 a month per editor, and a 7-day trial is available. The privacy policy says workspace databases and uploaded images are stored in AWS Canada Central in Montréal.