CustomerGauge vs Feedbackly

CustomerGauge is a B2B account experience platform that links customer feedback with revenue and sentiment. It collects responses through surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, and a mobile app. An account hierarchy combines stakeholder feedback into an account-level NPS view. The Monetize CX dashboard shows account health by revenue exposure and tracks revenue coverage. Gaige AI analyzes feedback, drafts personalized replies, and flags accounts with early churn signs or unresolved frustration. The platform includes sentiment analysis, AI insight summaries, and closed-loop workflows. Help-center documentation covers workflow alerts and report dispatches for Microsoft Teams and Slack, plus REST APIs and webhooks. CustomerGauge runs through web and API access and serves B2B industries including consumer packaged goods, beverage, logistics, manufacturing, technology, and services. The maker is headquartered in Amsterdam and was founded in 2007. Pricing is on request; the listed plan uses one flat fee based on account base and activated modules, with no free plan.

Feedbackly is a customer experience platform for gathering, analyzing and acting on feedback across customer touchpoints. Its Emotional Value Index (EVI®) measures customer emotions alongside NPS and CSAT. Surveys can be distributed online or offline through SMS, email, QR codes, web popups, embedded forms and Feedbackly Terminal; additional channels include in-app, Slack, social media, iPads and tablets. Survey tools include multilingual forms, templates, behavioral targeting, automated distribution and question logic. Analytics include live results, open-text and root-cause analysis, customer and employee journey views, and EVI analysis. Feedbackly offers REST and SOAP connections, and says its Salesforce integration can trigger targeted surveys and return feedback data to accounts. The maker states that it is GDPR compliant and describes personal-data expiration and deletion tools, staff-access audit trails and subcontractor audits. An accessible survey theme is stated to comply with WCAG 2.1. Single includes 5,000 responses per year; Pro includes 20,000, and Custom has unlimited responses. Single is listed at €199 a year when billed annually, and a 14-day trial is available. There is no free plan.