CustomerGauge vs NPS Surveys by SalesHub

CustomerGauge is a B2B account experience platform that links customer feedback with revenue and sentiment. It collects responses through surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, and a mobile app. An account hierarchy combines stakeholder feedback into an account-level NPS view. The Monetize CX dashboard shows account health by revenue exposure and tracks revenue coverage. Gaige AI analyzes feedback, drafts personalized replies, and flags accounts with early churn signs or unresolved frustration. The platform includes sentiment analysis, AI insight summaries, and closed-loop workflows. Help-center documentation covers workflow alerts and report dispatches for Microsoft Teams and Slack, plus REST APIs and webhooks. CustomerGauge runs through web and API access and serves B2B industries including consumer packaged goods, beverage, logistics, manufacturing, technology, and services. The maker is headquartered in Amsterdam and was founded in 2007. Pricing is on request; the listed plan uses one flat fee based on account base and activated modules, with no free plan.

NPS Surveys by SalesHub automates NPS, CSAT, and CES surveys from Salesforce events and maps responses to Salesforce records. The vendor describes it as built inside Salesforce, without a separate integration or API connection. A survey can start when a case closes, an opportunity is won, onboarding finishes, or a custom trigger occurs. Distribution channels include email, in-app, QR code, web, and social. Scores can drive follow-up: detractor results from 0–6 create Priority 1 cases, while promoter results from 9–10 prompt email review requests. Analytics include NLP theme clustering, predictive churn scoring, and real-time Salesforce dashboards filterable by account, industry, product, region, or custom dimension. Surveys can be deployed in any language, with automatic respondent locale detection. The vendor says responses, scores, and analytics remain within the Salesforce org, with no third-party servers or data transfer. The app supports Salesforce for iOS and Android and installs as a managed package. CX Lite costs $3,500 a year; CX Pro costs $12,000 a year. A 30-day trial is available through AppExchange without a credit card.