CustomerLabs Audience Builder vs Decile
CustomerLabs Audience Builder
customerlabs.com
Decile
decile.comSide by side
| Figure | CustomerLabs Audience Builder | Decile |
|---|---|---|
| Price from | $129/mo | $900/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Customer Segmentation Software | 8.0 (#7) | 8.4 (#5) |
| Company | CustomerLabs says it was founded in 2017 and is headquartered in the US, with an engineering office in Chennai, India. | Decile is a wholly owned subsidiary of Graham Holdings Company. |
| Integrations | The integrations page lists Meta, Google Ads, LinkedIn, HubSpot, Shopify, Klaviyo, Salesforce, TikTok, and other tools. | The pricing page says each plan includes Shopify integration and audience activation to Meta, Google, and Klaviyo; the MCP documentation also mentions optional Klaviyo events and Recharge subscription data. |
| Security | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. | Decile states that it maintains SOC 2 Type 2 compliance and provides reports on request. |
| Support | The Growth plan lists email support with a six-hour first response; annual billing includes WhatsApp support with a three-hour first response. | Decile directs customers to [email protected] for Luma questions and issues. |
Plans
CustomerLabs Audience Builder
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
Decile
- Growth$900 a month
- Scale$1,500 a month
- EnterprisePriced on request
- Enterprise & AgencyPriced on request
In their own words
CustomerLabs Audience Builder
CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.