CustomerLabs Audience Builder vs GrowthLoop
CustomerLabs Audience Builder
customerlabs.com
GrowthLoop
growthloop.comSide by side
| Figure | CustomerLabs Audience Builder | GrowthLoop |
|---|---|---|
| Price from | $129/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Segmentation Software | 8.0 (#7) | 8.2 (#6) |
| Destinations | Audiences can sync to Meta, Google, LinkedIn, and TikTok. | GrowthLoop says it connects to more than 70 downstream email, advertising and CRM destinations. |
| Security | CustomerLabs states that data is encrypted in transit with TLS 1.2 or higher and at rest, and that email, phone, and name are SHA-256 hashed before delivery to destinations. | GrowthLoop states it is SOC 2 Type 2 certified, encrypts communications using TLS, and undergoes annual third-party penetration tests. |
Plans
CustomerLabs Audience Builder
- Growth$129 a month
- Agency Lite$499 a month
- Agency Premium$999 a month
GrowthLoop
- BasicPriced on request
- EnterprisePriced on request
- GrowthPriced on request
In their own words
CustomerLabs Audience Builder
CustomerLabs Audience Builder is a web-based tool for creating first-party audiences without code or SQL. It builds segments from lifecycle stage, purchase history, order-value tiers, CRM state, demographics, technology, UTM parameters, user and account traits, events, offline data, and custom rules. Rules can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Suppression can remove recent buyers, existing customers, or disqualified leads automatically when they stop qualifying. Audiences refresh in real time, hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google Ads, LinkedIn, TikTok, GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. It also lists integrations such as HubSpot, Shopify, Salesforce, and other tools. Plans start at $129 a month, with a free trial but no free plan.
GrowthLoop
GrowthLoop has no write-up on Specifiction yet; its figures are above.