CustomerSure vs Forseti Complaints Management System

CustomerSure is a Voice of Customer platform for organisations collecting feedback and turning responses into tracked action. It supports branded surveys for NPS, CSAT, CES and custom metrics, delivered by email or SMS. Analytics follow performance and surface satisfaction drivers, themes and topics. AI features analyze feedback text for sentiment and risks, classify themes, and generate summaries and recommendations. Teams can create real-time alerts, assign responses and monitor them through resolution. The platform names Salesforce, Zendesk and Power BI among its integrations, and provides a REST API for feedback data and automated requests. Reports can be exported for regulatory use, with audit trails logged automatically. CustomerSure says it is GDPR-compliant and UK-hosted, uses access controls and encryption, and is aligned with FCA, Ofwat, Ofgem, TSM and CQC standards. Each licence includes ongoing support, guidance and expert help. CX Starter costs £1,999 per month. SMS is billed separately by volume, and prices exclude VAT where applicable. A risk-free pilot usually lasts around one month and focuses on one area of a business.

Forseti Complaints Management System helps regulated organisations manage complaints, including those in financial services. Its standard complaints workflow aligns with FCA DISP regulations and includes letter templates for stages such as acknowledgements and eight-week holding letters. Teams can monitor complaints across multiple products and services and use report templates for productivity and FCA reporting periods. Root cause analysis is intended to help firms understand complaint patterns and take corrective action to reduce recurrence. Optional modules add enhanced reporting, Q&A checks on complaint handlers’ work, extra letter templates, and workflow adjustments. The Q&A module allows a manager or super-user to review work and request amendments. An API for transferring or entering third-party data is included as a standard feature at no additional cost. Forseti is a SaaS platform hosted in the provider’s AWS cloud, with web and API platforms. The provider describes an out-of-the-box approach for organisations following best practice and offers a try-before-you-buy option, with no trial duration stated. Pricing is on request. Forseti is provided by Bridgetech Connect, which specialises in software systems for regulated industries, particularly financial services.