CustomerSure vs IQVIA SmartSolve Complaint Management

CustomerSure is a Voice of Customer platform for organisations collecting feedback and turning responses into tracked action. It supports branded surveys for NPS, CSAT, CES and custom metrics, delivered by email or SMS. Analytics follow performance and surface satisfaction drivers, themes and topics. AI features analyze feedback text for sentiment and risks, classify themes, and generate summaries and recommendations. Teams can create real-time alerts, assign responses and monitor them through resolution. The platform names Salesforce, Zendesk and Power BI among its integrations, and provides a REST API for feedback data and automated requests. Reports can be exported for regulatory use, with audit trails logged automatically. CustomerSure says it is GDPR-compliant and UK-hosted, uses access controls and encryption, and is aligned with FCA, Ofwat, Ofgem, TSM and CQC standards. Each licence includes ongoing support, guidance and expert help. CX Starter costs £1,999 per month. SMS is billed separately by volume, and prices exclude VAT where applicable. A risk-free pilot usually lasts around one month and focuses on one area of a business.

IQVIA SmartSolve Complaint Management is an AI-powered platform for life sciences organizations managing complaints, regulatory reporting, and post-market surveillance. Complaint data can arrive through web forms, a secure Quality intake portal, ERP or CRM integrations, web portals, and IQVIA Vigilance Detect. Configurable decision trees help distinguish complaints and adverse events from other inquiries and guide investigation and reporting. Preconfigured workflows support reportability for the FDA, EU, Health Canada, Japan, Australia, the UK, and Switzerland; the system also supports electronic reporting requirements and integration to CDRH, MedDRA, and IMDRF codes. Its AI features include language-processing extraction, generative AI assistance, automated triage, decision support, translation, and predictive analytics. Built-in reporting and trends cover recurring complaints, resolution times, and historical data, while Quality Intelligence uses Microsoft Power BI. SmartSolve connects with nonconformance, CAPA, change management, and document management modules. The fact sheet lists role-based security, password authentication, audit trails, ISO 27001 and ISO 9001 certification, and an Azure-based platform. Pricing is not published; IQVIA invites prospective customers to contact sales.