CustomerSure vs TurnFriendly Financials
CustomerSure
customersure.comTurnFriendly Financials
turnfriendly.comSide by side
| Figure | CustomerSure | TurnFriendly Financials |
|---|---|---|
| Price from | £1,999/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Complaint Management Software | 8.2 (#3) | 6.8 (#22) |
| Founded | 2010 | 2001 |
| Headquarters | Newcastle upon Tyne, United Kingdom | The contact page lists the company address as Schillstraße 4, 90491 Nürnberg, Germany. |
| Integrations | The product page names Salesforce, Zendesk and Power BI as examples of CRM, service and BI integrations. | The maker lists standard SAP interfaces, adapters for proprietary systems, parallel connections to multiple customer master data systems, and integrations for HR, mail servers, call centers and banking systems. |
| Purpose | CustomerSure is a Voice of Customer platform that helps organisations collect feedback and turn it into action. | TurnFriendly Financials manages queries, complaints, claims, reclaims, feedback and other concerns for banks, insurers and financial service providers. |
| Reporting | The platform offers exportable regulator-ready reports and automatically logged audit trails. | The platform feature list advertises more than 60 online reports, including customer, product, process, branch, cost, and lead-time reporting. |
| Support | Every licence includes ongoing support, best-practice guidance and expert help. | The company offers a noncommittal 30-minute online consultation with managing director Marco Rothberg and lists weekday office hours of 9:00–18:00 (GMT+0100). |
Plans
CustomerSure
- CX Starter£1,999 a month
- CX PlatinumPriced on request
- CX ProPrice not published
In their own words
CustomerSure
CustomerSure is a Voice of Customer platform for organisations collecting feedback and turning responses into tracked action. It supports branded surveys for NPS, CSAT, CES and custom metrics, delivered by email or SMS. Analytics follow performance and surface satisfaction drivers, themes and topics. AI features analyze feedback text for sentiment and risks, classify themes, and generate summaries and recommendations. Teams can create real-time alerts, assign responses and monitor them through resolution. The platform names Salesforce, Zendesk and Power BI among its integrations, and provides a REST API for feedback data and automated requests. Reports can be exported for regulatory use, with audit trails logged automatically. CustomerSure says it is GDPR-compliant and UK-hosted, uses access controls and encryption, and is aligned with FCA, Ofwat, Ofgem, TSM and CQC standards. Each licence includes ongoing support, guidance and expert help. CX Starter costs £1,999 per month. SMS is billed separately by volume, and prices exclude VAT where applicable. A risk-free pilot usually lasts around one month and focuses on one area of a business.
TurnFriendly Financials
TurnFriendly Financials is a web-based case-management platform for banks, insurers and other financial-service providers. It handles queries, complaints, claims, reclaims, feedback and related concerns from intake through response, with histories, categories and configurable statuses. Work can be distributed automatically, routed by skills, tracked through to-do lists and resubmissions, and monitored on dashboards. Banking functions include SEPA processes, PSD2 incident handling, reimbursement releases, AnsFuG reporting and BaFin-compliant reports. Insurers can collect, categorize and evaluate complaints and produce complaint reports. Customer service portals accept concerns and let advisers retrieve information with single sign-on. TurnFriendly lists more than 60 standard reports and real-time analysis information. Integrations include SAP, customer-data, HR, mail, telephony, document-management and banking systems, plus SOAP and REST services. Deployment is SaaS or on-premise. Pricing is on request.