CWILL Product Reviews vs REVIEWS.io
CWILL Product Reviews
cwill.com
REVIEWS.io
reviews.ioSide by side
| Figure | CWILL Product Reviews | REVIEWS.io |
|---|---|---|
| Price from | $11.99/mo | A$29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 6 |
| Spec score · Product Review Software | 9.1 (#1) | 8.6 (#4) |
| Documentation depth | The help center has sections for general topics, display settings, collection, review management, 19 integration guides, CSS customization and API documentation. | The support centre lists more than 1,500 help articles and includes integration, widget, moderation and API guidance. |
| Founded | LinkedIn lists CWILL as founded in 2014. | A Leicester city entrepreneurship guide says REVIEWS.io launched in 2010 and was born in 2011 from Callum McKeefery and his wife’s kitchen-table business. |
| Headquarters | Cary, North Carolina, United States | Leicester, United Kingdom |
| Integrations | The Shopify listing names Shopify Flow, Shopify Admin, Checkout, Customer Accounts, AliExpress, DSers, Loox, PageFly, Reviews.io and Product Reviews Gratis as supported connections. | The integration catalogue covers Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Gorgias, Zendesk, TikTok Shop, Shop, Firework, Boost Commerce and other ecommerce and marketing tools. |
| Rating on G2 | 4.9 out of 5 from 41 reviews | 4.8 out of 5 from 657 reviews. |
| Rating on Shopify App Store | 4.9 out of 5 from 1,580 reviews | 4.7 out of 5 from 756 ratings. |
| Rating on Trustpilot | 3.7 out of 5 from 1 review | 1.5 out of 5 from 395 reviews. |
| Review collection | Automatic requests can be sent by email or on-site pop-up, with discounts offered to encourage photo and video submissions. | It sends automated email and SMS invitations for company and product reviews, including photo and video submissions. |
| What it does | CWILL Product Reviews is Shopify software that collects text, photo and video reviews and displays them across a store. | REVIEWS.io is a cloud ecommerce platform for collecting, managing and displaying verified company reviews, product reviews, user-generated content and survey feedback. |
Plans
CWILL Product Reviews
- FreeFree
- EnterprisePriced on request
- FreeFree
- FreeFree
- Essential$11.99 a month
- Essential$11.99 a month
- Pro$29.99 a month
- Pro$29.99 a month
- EnterprisePriced on request
REVIEWS.io
- FreeFree
- Free (Shopify only)Free
- EssentialsA$29 a month
- Start-UpA$99 a month
- GrowA$299 a month
- PlusA$499 a month
In their own words
CWILL Product Reviews
CWILL Product Reviews collects customer text, photo, and video feedback and displays it in a Shopify store. It can request reviews by email or on-site pop-up, and merchants can offer discounts to encourage photo and video submissions. Reviews can appear in widgets, grids, or carousels, with visual controls for colors, fonts, and layout. Automatic translation supports multiple languages, while star ratings and rich snippets can help products appear in Google search results. The app installs from the Shopify App Store, and widgets can be added through Shopify's Theme Editor. Checkout-page review widgets are available only to Shopify Plus merchants. The Free plan costs nothing and includes unlimited review requests, six reviews per product, basic non-customizable widgets, photo reviews, replies, and 24/7 support. Essential starts at $11.99 a month, and Pro starts at $29.99 a month; those plans include additional features such as branded email templates, Google Shopping, video reviews, and Q&A. A 7-day free trial and review importing are also listed. CWILL advertises 24/7 multilingual support.
REVIEWS.io
REVIEWS.io is a web service for collecting and displaying customer reviews. Businesses can request reviews by email and SMS, monitor feedback with alerts, use AI assistance when responding, and display reviews in widgets. Listed sources include REVIEWS.io, Google Local, Trustpilot, Yelp, TripAdvisor, Etsy, the Shopify App Store, Salesforce and custom third-party sites, as well as ReviewCentre, Houzz, Check-a-Trade, Yell.com, Yellow Pages, Cargurus, Cars.com, BBB, Highya, ProductReview.com.au, Sitejabber, Idealo, Billiger.de and Trusted Shops. The Free plan includes 25 review invites per month. Essentials lists 300 invites; Start-Up lists 1,500 invites and 100 SMS invites per month; Grow lists 5,000 invites, 100 SMS invites and 100 survey replies per month; Plus lists 10,000 invites with the same monthly SMS and survey-reply allowances as Grow. Prices are listed only for Free. A 14-day trial is also listed. REVIEWS.io was founded in 2012 and is headquartered in Leicester, United Kingdom.