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CWILL Product Reviews

cwill.com

From $11.99/mo Free plan WebAPI
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Spec score 9.1 #1 of 23 in Product Review Software

What it is

CWILL Product Reviews collects customer text, photo, and video feedback and displays it in a Shopify store. It can request reviews by email or on-site pop-up, and merchants can offer discounts to encourage photo and video submissions. Reviews can appear in widgets, grids, or carousels, with visual controls for colors, fonts, and layout. Automatic translation supports multiple languages, while star ratings and rich snippets can help products appear in Google search results. The app installs from the Shopify App Store, and widgets can be added through Shopify's Theme Editor. Checkout-page review widgets are available only to Shopify Plus merchants. The Free plan costs nothing and includes unlimited review requests, six reviews per product, basic non-customizable widgets, photo reviews, replies, and 24/7 support. Essential starts at $11.99 a month, and Pro starts at $29.99 a month; those plans include additional features such as branded email templates, Google Shopping, video reviews, and Q&A. A 7-day free trial and review importing are also listed. CWILL advertises 24/7 multilingual support.

Spec sheet

What it does
CWILL Product Reviews is Shopify software that collects text, photo and video reviews and displays them across a store.Read 15 Oct 2026 · cwill.com
Purpose
CWILL Product Reviews collects customer text, photo, and video feedback and displays it across a Shopify store.Read 3 Oct 2026 · cwill.com
Trial
The product page states that it offers a 7-day free trial and a free plan for startups.Read 3 Oct 2026 · cwill.com
Integrations
The Shopify listing names Shopify Flow, Shopify Admin, Checkout, Customer Accounts, AliExpress, DSers, Loox, PageFly, Reviews.io and Product Reviews Gratis as supported connections.Read 15 Oct 2026 · apps.shopify.com
Support
The maker advertises real multilingual support around the clock and says no coding is required for normal setup.Read 15 Oct 2026 · cwill.com
Headquarters
Cary, North Carolina, United StatesRead 28 Sep 2026 · cwill.com
Founded
LinkedIn lists CWILL as founded in 2014.Read 15 Oct 2026 · linkedin.com
API security change
The API documentation says its November 2025 update replaced salted SHA-256 signatures with HMAC-SHA256 and invalidated old signatures.Read 15 Oct 2026 · apidoc.trustoo.io
Checkout limit
Checkout page review widgets are available to Shopify Plus merchants.Read 3 Oct 2026 · cwill.com
Company headquarters
LinkedIn lists headquarters in Cary, North Carolina, United States.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists CWILL as a privately held software-development company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Data import
To migrate reviews, customers export a file from their current app and upload it through CWILL's migration import, which parses the file without reformatting.Read 3 Oct 2026 · cwill.com
Data retention
The privacy policy says personal data is generally retained for 180 days and merchant data may be retained up to 180 days after cancellation or uninstall.Read 15 Oct 2026 · cwill.com
Display and customization
Reviews can appear in widgets, grids, or carousels, with colors, fonts, and layout adjusted using a visual editor.Read 3 Oct 2026 · cwill.com
Documentation depth
The help center has sections for general topics, display settings, collection, review management, 19 integration guides, CSS customization and API documentation.Read 15 Oct 2026 · help.reviews.cwill.com
Email timing
Review requests can be triggered by purchase, fulfillment or delivery, with timing configurable from 1 to 90 days.Read 15 Oct 2026 · help.reviews.cwill.com
Installation
The app installs from the Shopify App Store and can be set up in minutes.Read 15 Oct 2026 · cwill.com
Klaviyo integration
Klaviyo integration can sync review-request, reminder, submitted, positive and negative review events plus review attributes to customer profiles.Read 15 Oct 2026 · help.reviews.cwill.com
Limit: G2 styling
One G2 reviewer reported styling problems, although they said support responded helpfully.Read 15 Oct 2026 · g2.com
Limit: review-email reliability
A Shopify reviewer alleged that review-request emails stopped arriving after upgrading; CWILL replied that the account's three-day post-shipment trigger had not yet been reached and that plan level does not change trigger logic.Read 15 Oct 2026 · apps.shopify.com
Limit: Shopify performance
A Shopify reviewer said the app added roughly 780 KB, rendered on every refresh and made the store slower.Read 15 Oct 2026 · apps.shopify.com
Multi-product emails
An order containing multiple products generates one review-request email with separate review links for each product.Read 15 Oct 2026 · help.reviews.cwill.com
Past-order requests
Merchants can synchronize past orders from the Collect reviews settings to request reviews from earlier buyers.Read 15 Oct 2026 · cwill.com
Platform
The app installs from the Shopify App Store and its widgets can be added to pages through Shopify's Theme Editor.Read 3 Oct 2026 · cwill.com
Praise: G2 support and setup
G2 reviewers repeatedly praise fast, friendly support, easy setup and straightforward Shopify integration.Read 15 Oct 2026 · g2.com
Praise: Shopify usability
Shopify's review summary says merchants commonly describe the app as easy to set up, intuitive, visually appealing and backed by fast hands-on support.Read 15 Oct 2026 · apps.shopify.com
Praise: Trustpilot support
The sole Trustpilot reviewer gave five stars and praised support as responsive and quick at resolving concerns.Read 15 Oct 2026 · trustpilot.com
Product-review data controller
CWILL's privacy policy identifies CHANNELWILL CO., LIMITED in Hong Kong as the controller for CWILL Product Reviews.Read 15 Oct 2026 · cwill.com
Public API
The documented TrustWILL API provides OAuth2 and HMAC authentication, review CRUD and ratings endpoints, order and customer-event queries, media-upload URLs and customer-exclusion operations.Read 15 Oct 2026 · apidoc.trustoo.io
Rating on G2
4.9 out of 5 from 41 reviewsRead 15 Oct 2026 · g2.com
Rating on Shopify App Store
4.9 out of 5 from 1,580 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Trustpilot
3.7 out of 5 from 1 reviewRead 15 Oct 2026 · trustpilot.com
Rebrand news
CWILL announced on July 24, 2026 that Channelwill was rebranded as CWILL and Trustoo became TrustWILL.Read 15 Oct 2026 · cwill.com
Review collection
Automatic requests can be sent by email or on-site pop-up, with discounts offered to encourage photo and video submissions.Read 15 Oct 2026 · cwill.com
Review display
Reviews can be placed in widgets, grids and carousels with editable colors, fonts and layouts.Read 15 Oct 2026 · cwill.com
Security contact
CWILL provides a security, privacy, and compliance request form and directs vulnerability reports to its Security Disclosure Program.Read 3 Oct 2026 · cwill.com
Security controls
CWILL states that personal data is encrypted in transit with TLS 1.2 or higher and at rest, with role-based access, multifactor authentication, testing and incident response controls.Read 15 Oct 2026 · cwill.com
Security program
CWILL runs a security-disclosure program that explicitly includes *.trustoo.io as the Product Reviews production asset and offers discretionary rewards.Read 15 Oct 2026 · cwill.com
SEO
The product provides star ratings and rich snippets intended to increase visibility in Google results.Read 15 Oct 2026 · cwill.com
Shopify Flow
Shopify Flow can trigger actions such as emails, loyalty points, support tickets and Google Sheets logging when a new review is submitted.Read 15 Oct 2026 · help.reviews.cwill.com
Shopify Plus checkout
Checkout-page widgets are available only to Shopify Plus merchants.Read 15 Oct 2026 · cwill.com
Social distribution
CWILL says customer photos and videos can be reused on major social platforms and with influencers.Read 15 Oct 2026 · cwill.com
Translation
Reviews can be auto-translated into multiple languages, while automated emails, reminders and discount offers support collection.Read 15 Oct 2026 · cwill.com
Translations
The product can automatically translate reviews into multiple languages.Read 3 Oct 2026 · cwill.com
Webhooks
API webhooks cover review creation, updates and deletion, customer events and OAuth lifecycle events, with retry handling documented.Read 15 Oct 2026 · apidoc.trustoo.io
Widget extensibility
Developers can embed review, rating and several carousel widgets with HTML snippets and optional JavaScript and CSS assets.Read 15 Oct 2026 · apidoc.trustoo.io

Plans and prices

Free Free billed monthly Unlimited review requests · 6 reviews per product Read 22 Sep 2026 · cwill.com
Enterprise Priced on request Unlimited review requests Read 22 Sep 2026 · cwill.com
Free Free $0/month Unlimited review requests · 6 reviews per product · Basic, non-customizable widgets · Photo reviews · Reply to reviews · 24/7 support Read 3 Oct 2026 · cwill.com
Free Free $0/month Unlimited review invitations · 6 reviews shown per product · basic widgets · no customization · photo reviews · review replies · 24/7 support Read 15 Oct 2026 · cwill.com
Essential $11.99 a month $11.99/month; or $115.10/year with 20% savings Unlimited review invitations · unlimited displayed reviews · branded email templates · push and WhatsApp collection · Google snippets · WebP optimization · basic page-builder integrations · 7-day trial Read 15 Oct 2026 · apps.shopify.com
Essential $11.99 a month Starting at $11.99/month Unlimited review requests · Unlimited displayed reviews · Branded email templates · Push and WhatsApp collection · Google snippet · WebP image optimization · Basic page builder integrations Read 3 Oct 2026 · cwill.com
Pro $29.99 a month $29.99/month; or $287.90/year with 20% savings Unlimited review invitations · Google Shopping · product grouping · advanced email integrations · custom email domain · multilingual email · customer accounts · video reviews · Q&A · customizable service · 7-day trial Read 15 Oct 2026 · apps.shopify.com
Pro $29.99 a month Starting at $29.99/month Unlimited review requests · Google Shopping · Product grouping · Advanced email marketing integrations · Custom email domains · Multi-language emails · Video reviews · Q&A Read 3 Oct 2026 · cwill.com
Enterprise Priced on request Custom pricing All Pro features · dedicated account manager · full customization · 24/7 VIP support Read 15 Oct 2026 · cwill.com

Every CWILL Product Reviews plan and price →

Strong points and limits

Strong points

  • Free plan includes unlimited review requests
  • Supports text, photo, and video reviews
  • Widgets offer visual layout customization
  • Reviews can be translated into multiple languages

Limits

  • Free plan limits display to six reviews per product
  • Free widgets are not customizable
  • Checkout-page widgets require Shopify Plus
  • Essential starts at $11.99 a month

Who it suits

CWILL Product Reviews suits Shopify merchants who want to collect and display customer reviews, including photo and video feedback. Checkout-page widgets are relevant only to Shopify Plus merchants.

CWILL Product Reviews in depth

Read the full write-up

Overview

CWILL Product Reviews is a review-collection and display app for Shopify merchants. It is best suited to stores that want to gather and present customer feedback inside their storefront, with importing and translation in the same product. The free tier keeps the entry cost low, but its six-review-per-product cap makes it a limited long-term option for popular catalogs.

Key features

CWILL can send automated review requests by email or on-site pop-up, and merchants can offer discounts to encourage photo and video submissions. Multiple collection routes and visual formats give stores room to fit reviews into their storefront, though the plan split matters: video reviews are included on Pro, not on the lower tiers.

Reviews can appear in widgets, grids, or carousels, with colors, fonts, and layout adjusted through a visual editor. That flexibility is useful for stores that want reviews to look integrated rather than bolted on. Star ratings and rich snippets can help products stand out in Google search; Pro adds Google Shopping. Automatic translation can extend the reach of customer feedback across languages.

Merchants changing review apps can export their existing file and upload it through CWILL's migration import, which parses it without reformatting. The app installs from the Shopify App Store, and widgets can be added in Shopify's Theme Editor. Checkout-page widgets are restricted to Shopify Plus, so merchants on other Shopify plans cannot use that placement.

CWILL advertises 24/7 multilingual support, while Enterprise specifies 24/7 VIP support and a dedicated account manager. For security and privacy questions, it provides a request form and directs vulnerability reports to its Security Disclosure Program.

Pricing

CWILL uses a freemium model, with a 7-day free trial and paid plans starting at $11.99/month. The trial offers a way to assess the paid product before subscribing; the permanent Free plan is more constrained.

Free: free, billed monthly. It includes unlimited review requests but limits each product to six reviews. That is enough to begin collecting feedback, but the per-product cap can make it unsuitable once a store builds a substantial review history.

Essential: Starting at $11.99/month. It keeps unlimited review requests and adds unlimited displayed reviews, branded email templates, push and WhatsApp collection, Google snippet, WebP image optimization, and basic page builder integrations. It suits stores ready to remove the Free display cap and improve collection and presentation without the Pro feature set.

Pro: Starting at $29.99/month. It adds Google Shopping, product grouping, advanced email marketing integrations, custom email domains, multi-language emails, video reviews, and Q&A, alongside unlimited review requests. This is the fit for merchants who need those richer review and marketing tools; stores that only need the Essential package may not need to step up.

Enterprise: Custom pricing. It includes unlimited review requests, a dedicated account manager, full customization, and 24/7 VIP support, aimed at merchants needing a tailored setup and higher-touch assistance.

Platforms

CWILL runs on the web as a Shopify app, installed through the Shopify App Store. Its widgets are placed through Shopify's Theme Editor. Checkout-page placement requires Shopify Plus, an important platform limitation for merchants on other Shopify plans.

Who it's for

CWILL makes the most sense for Shopify merchants who want review requests, storefront displays, translation, and review migration under one roof. Essential is the more practical starting point for a store that has outgrown Free's six-review limit; Pro is better suited to stores that need video reviews, Q&A, or Google Shopping. It is less suitable for non-Shopify businesses or merchants who require checkout-page review widgets without Shopify Plus.

Pros and cons

Pros: Unlimited review requests across plans mean collection volume is not capped by the subscription tier.

Pros: Importing parses exported review files without reformatting, reducing migration friction for merchants moving from another review app.

Pros: Visual display controls, automatic translation, and multiple request channels support stores with varied storefront and audience needs.

Cons: Free limits each product to six reviews, which can constrain stores with active products.

Cons: Video reviews, Google Shopping, and Q&A require Pro, so stores wanting these capabilities must budget for the higher tier.

Cons: Checkout widgets require Shopify Plus, ruling out that placement for merchants on other Shopify plans.

Alternatives

Consider WiserReview if you want another freemium option with web and API platforms; its free plan includes one form.

Judge.me is another freemium choice, with a free plan that includes unlimited review requests, a review widget, star rating badge, CSV imports, and photo and video review requests. It may suit a store that wants those collection and display basics without CWILL's Free per-product review cap.

Junip offers a free plan with unlimited review requests and orders, on-site displays, automated request emails, analytics, and review replies; it is worth considering for merchants who prioritize that free-plan set.

Loox has a free Beginner plan with 500 total orders, billed as part of Shopify's 30-day subscription billing period and with no annual commitment. It is an option for merchants whose order volume fits that allowance.

Rivyo offers a free Indie plan with unlimited product reviews, 100 Amazon/AliExpress imports, and 100 orders/month. That combination may better fit a store focused on imported marketplace reviews within those limits.

Yotpo Reviews has a free plan capped at 50 orders per month, 500 outgoing emails, and 200 kick-start credits, with no free trial. It is an alternative for stores comfortable with those allowances.

Wiremo is a paid option with no free plan; its Essential tier costs $19.99 a month and includes 1,000 emails per month and three images.

Fera is another paid option without a free plan. Its Startup tier costs $7 a month billed yearly and includes 200 orders/mo and 100 review requests/mo.

Browse more options in Product Review Software or, for returns-focused tools, Returns Management Software.

Verdict

CWILL is a sound choice for Shopify merchants who want an integrated path from review requests and imports to customizable storefront displays, especially once Essential removes the Free plan's review-display ceiling. Look elsewhere if checkout-page widgets are essential and Shopify Plus is not in your plans, or if you need Pro features but cannot justify its $29.99/month starting price.

Verdict

CWILL provides review collection, display customization, and importing for Shopify stores, with a free plan and paid tiers. Merchants should note the free plan's six-review-per-product limit and the Shopify Plus requirement for checkout-page widgets.

Where Specifiction places it

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