dailypoint 360° vs For-Sight
dailypoint 360°
dailypoint.com
For-Sight
for-sight.comSide by side
| Figure | dailypoint 360° | For-Sight |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Hospitality CRM Software | 8.0 (#10) | 7.8 (#12) |
| Audience | The maker positions the platform for hotels, individual properties, and hotel groups. | The platform is designed for independent boutique hotels, destination resorts, multi-site hotel groups, and managed hotel portfolios. |
| Company history | The company says dailypoint began in 2005 as a hospitality consulting business and evolved into a SaaS platform in 2015. | For-Sight says it began in Edinburgh in 2007 and now serves over 500 independent hotels, resorts, and groups worldwide. |
| Founded | 2005 | 2007 |
| Guest profiles | The platform combines guest data from connected systems into a Central Guest Profile for use across CRM, marketing, loyalty, operations, and AI. | It combines guest stays, preferences, spend, and engagement history into unified profiles and supports segmentation by behaviour, RFM, demographics, and interests. |
| Headquarters | Munich, Germany | Edinburgh, Scotland, United Kingdom |
| Integrations | The maker describes more than 200 integrations connecting hotel systems such as PMS, POS, booking engines, payments, revenue management, and guest communication tools. | For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms. |
| Marketing | Campaign Manager supports targeted one-to-one communication through email, SMS, and WhatsApp, with automatic fallback and real-time performance tracking. | The platform supports automated campaigns and personalised communications across the guest journey, including retention and win-back campaigns. |
| Product | dailypoint 360° is a customer data platform for hotel CRM and loyalty that collects, merges, and activates guest data. | For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits. |
| Security | The privacy policy says website requests may be routed through Cloudflare for CDN and security services such as DDoS protection and firewall. | For-Sight states that it is ISO 27001 and ISO 9001 certified and encrypts data in transit with TLS 1.2+ and at rest with AES-256. |
| Support | The company describes teams responsible for customer setup, onboarding, PMS migrations, technical setup, and ongoing support. | Its customer success offering includes a dedicated success champion, regular check-ins, strategic planning, and optional professional services for campaign creation, template design, and advanced segmentation. |
Plans
In their own words
dailypoint 360°
dailypoint 360° is a customer data and loyalty platform for hotels and hotel groups. It combines guest information from connected systems into Central Guest Profiles for marketing, loyalty, communication, operations, and AI. Data Laundry cleans and consolidates records through duplicate detection, address correction, and profile enrichment; the maker says its Central Database and profiles use more than 350 AI-driven processes for this work. Modules cover loyalty, booking management, campaigns, vouchers, profile insights, online reputation management, and website connections. Campaign Manager supports targeted email, SMS, and WhatsApp messages with automatic fallback and real-time performance tracking. Booking Manager handles communication during booking and targeted upselling. The loyalty offer includes a virtual guest card compatible with Android, Apple, and Windows devices, plus interfaces to programs such as Miles & More and Payback. The maker lists more than 200 integrations for hotel systems, though data flows and functionality vary and are not always bidirectional. The service runs on web and through an API. Pricing is on request; a free demo booking is available.
For-Sight
For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.